By Dara Clariza Evangelista
There’s something universal about a long bath. It’s one of the few places where the world slows down and you can breathe again, which makes it the perfect backdrop for Lush’s story. For 30 years, the brand has transformed the simple act of bathing into a global ritual of color, scent, activism, and invention.
Lush began in 1995 at 29 High Street in Poole, the same space where its founders had been creating natural beauty formulas since the late 70s. What started as a tiny shop with unnamed products quickly grew into a worldwide movement powered by fresh cosmetics and bold ideas. By 1996, Lush opened its first global store in Vancouver, and by 2000, it became one of the early beauty brands to embrace e-commerce. The 2001 invention of the Bubble Bar cemented Lush’s reputation as the home of playful, packaging-free innovation.
Over the years, Lush expanded far beyond bath bombs. It launched the glamorous B Never Too Busy To Be Beautiful fragrance boutique, opened immersive spas, and pioneered ethical initiatives: Charity Pot in 2007, the Bring It Back recycling program in 2009, and a landmark anti–animal testing campaign that helped influence EU legislation. The brand also broke ground in digital sustainability by retreating from major social platforms, calling for safer and more ethical online spaces.
Its commitment to the planet took tangible form through Naked Shops, carbon-positive Cork Pots, Prevented Ocean Plastic packaging, and the Green Hub, where circular systems turn waste into new resources. Lush also became the first global cosmetics retailer to swap entirely to POP bottles and continues to champion fair wages, ethical tax practices, and grassroots giving, surpassing £100 million in charitable donations by 2024.
In 2025, Lush marks its 30th anniversary with 30 new bath bombs and a return to its Poole roots for a community celebration. Today, the brand operates in 50 countries with over 850 stores, continuing its mission to make fresh, ethical beauty the standard — and to leave the world “lusher than we found it.”
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