By Marane A. Plaza
How do you like it if your wardrobe staples were designed by the fashion stylist of Hollywood A-list’s such as Jennifer Lopez and Gwen Estafani?
That’s pretty much what you will get from American label A.L.C., which has now officially landed in Asia, and in the Philippines first— through the country’s high-life store Rustan’s.
Founded by celebrity stylist Andrea Lieberman in 2009, A.L.C. has been loved by global fashionistas for its effortless style fusion of “New York grit with Los Angeles ease.”
From New York and LA to Manila
According to reports, Lieberman sought polished, body-complementing, sleek fashion pieces that can fit into her carry-on’s so she could style her celebrity clients with ease while her musician-clients were touring.
Frustrated that she struggled to find what she needed in the market at the time, Andrea decided to design the pieces herself — thus, the birth of A.L.C., which stands for Andrea Lieberman Collection.
Nikki Huang, business development head of Stores Specialists Incorporated Group (SSI Group) and Filipina lifestyle influencer herself, became a fan of the brand that she herself has spearheaded the move to bring the brand in Asia, sharing her experience in an exclusive interview with STYLISH Magazine during the A.L.C.’s Asian launch in Rustan’s Makati recently.
“I am a super fan of A.L.C., and the brand has become a staple in my wardrobe! I discovered A.L.C. when I was going to school in the East Coast for college. Every time I would go back to New York, I would shop from them, and they quickly became such a staple in my wardrobe. So anything from basics to full occasion wear, like what (Stylish Magazine correspondent) Janeena is wearing. And I absolutely fell in love with the brand because of just how versatile it is. And it was the type of thing that I couldn’t believe that everywhere I would go wearing ALC, people would ask me where it was from. And so, of course, in my head, I was like, I need more!”
A.L.C. truly equips stylish women for every facet of life. The brand takes pride in blending New York edge with Los Angeles ease, making this women’s ready-to-wear line distinctive for its luxurious quality, meticulous attention to detail, and confident silhouettes.
“I was always travelling (a lot), and I found that the pieces held up really well. We were just talking about it, we didn’t have to steam our outfits. It’s like magic. So I love that so much,” Nikki added during her interview with STYLISH Magazine correspondent Janeena Chan.
“I thought it made it really valuable to the Philippines. And obviously, I was shopping repeatedly with the team in the app store (where A.L.C. was available), and I got into conversation with them (the brand),” she said.
“They asked me what I did. I told them about the family business and SSI Group. And then eventually, ‘I said, hey, what do you think about Asia?’ And they were like, ‘We’re not in Asia yet’. And I said, ‘Do you want to be have the first (store in Asia) with us?’ And so I’m really grateful for the trust. From what I understand, we’re the first A.L.C store In Asia,” Nikki shared with STYLISH Magazine team.
“And so I’m just super proud that they believed in us enough to come here, and then seeing all my friends try the clothes and love them, it makes me super happy!”
Actress and former beauty queen Kylie Versoza shared her own excitement about the Asian launch of A.L.C. in the Philippines through Rustan’s Makati.
“I love that it’s so chic. And honestly, I am about to go on a vacation in Europe, and everything is so wearable. It’s classy. It’s elevated. The fabric is amazing,” Kylie shared in an interview with STYLISH Magazine during the brand’s launch in the country.
A.L.C. Style Philosophy
A.L.C. has been adored for its styles for event dressing, directional knitwear, statement tailoring, and accessories, with handbags launched in 2021 in partnership with artisan collectives from around the globe.
The A.L.C. Woman
Confident, cultured and connected, the A.L.C. woman has a discerning eye and an innate sense of style.
She lives in urban and affluent suburban areas, with an appreciation for cultural values, higher education and global awareness. She is environmentally conscious and active within her community.
Design with Intention
A.L.C. create purposefully, specializing in the nuances of form, fit and fabrication that offer a fresh perspective on classic silhouettes. It’s quality you can feel—and thoughtful details that increase your confidence, instantly.
In addition, collaborations with like-minded brands such as Nike, Amanu and Barton Perreira, have enabled A.L.C. clientele to expand their wardrobes with stylish footwear, belts and eyewear.
———————————————————————-
Janeena Chan is on the cover of STYLISH Magazine right now. The multihyphenate media star, in-demand host, singer, actress, Sparkle artist, and our very own Stylish correspondent shares her journey as a modern Filipina-Chinese woman navigating her career in entertainment and lifestyle while embracing her heritage.
Read the Stylish Magazine January-February 2026 cover story here.
Our #StylishPodcast episode featuring our September-October cover girl Jasmine Curtis-Smith is out. Watch it on Facebook and YouTube.
Stylish Magazine is “your source of self-love, style & inspiration” first introduced in June 2020. Our television series format, Stylish TV, once ranked one of the Top 50 Most Watched Multicultural Shows in the USA, can be streamed on iWantTFC and be watched on TFC (The Filipino Channel) in more than 50 countries. Watch it online here.
Style Visionary Network is a lifestyle-business online platform where #WeCreateVisionaries. Also introduced in June 2020, Style Visionary Network is also the digital home channel of media brands Stylish Magazine and Stylish TV.