By Cedie Lazaro
Miss Universe Philippines 2022 Celeste Cortesi is officially redefining everyday glamour. Her highly anticipated cosmetic line, ASUL, has officially made its brick-and-mortar retail debut, locking down dedicated counters across premier Beauty Bar locations nationwide.
The physical rollout allows beauty enthusiasts to finally swatch, test, and experience the brand’s signature minimalist formulas in person.
The Vision: Future-Forward and Effortless
ASUL stands out in a crowded beauty market by championing a “less is more” philosophy. Cortesi designed the line around the concept of fluid, high-efficiency routines that do not compromise on payoff.
The aesthetic is heavily defined by its striking futuristic, liquid-metal packaging, reflecting a modern, clean, and celestial identity. Every product is formulated to be travel-friendly, multi-use, and effortlessly blendable with just your fingertips.
The Launch Collection: Core Essentials
The initial retail lineup focuses strictly on perfecting the features that anchor any daily look: lips and cheeks.
- Lip & Cheek Pocket Blushes: A lightweight cream-to-powder formulation. It melts into the skin to deliver a buildable, hyper-natural flush without disrupting base makeup.
- Lip Peptides: Formulated as a hybrid treatment and gloss. This product delivers intense, long-lasting hydration while leaving a high-shine, non-sticky coat.
- Lip Definers: Creamy, highly pigmented liners engineered to effortlessly reshape, shade, and lock lip colors into place for hours.
Where to Shop ASUL in Metro Manila
Consumers can find the sleek, chrome ASUL displays inside select premier Beauty Bar branches. Beauty consultants are available on-site to assist with shade matching.
| Region | Beauty Bar Branch Location | Mall / Complex |
| Taguig | Central Square | Bonifacio High Street |
| Makati | Power Plant Mall | Rockwell Center |
| Makati | Glorietta 4 | Ayala Center |
| Quezon City | TriNoma | EDSA Corner North Ave. |
| Quezon City | Robinsons Magnolia | Aurora Boulevard |
| Muntinlupa | Alabang Town Center | Ayat Alabang |
ASUL is also available for online purchase through Beauty Bar’s digital storefront and official brand channels.
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