By Red Dimaandal-Escamillas
Blackpink’s Lisa drew attention during the group’s third concert day in Singapore when fans noticed she was wearing ballet sneakers from Filipino footwear brand GVN. The moment quickly circulated online, especially among Filipino fans who were proud to see a local label featured onstage. It added to the excitement that Blackpink had recently visited the Philippines, making the connection even more meaningful for supporters back home.
GVN shared how the collaboration began. “WE ARE AT A LOSS FOR WORDS!!” the brand wrote as they explained that someone from Blackpink’s team reached out a few days before the group’s Philippine stop to request a pull-out of their chrome ballet sneakers. The founders admitted they were unsure at first because the opportunity felt unlikely, but they decided to proceed anyway. “We’ll never know if we don’t try,” they said.
A week later, GVN received footage of Lisa performing in their sneakers. For the brand, seeing their product onstage was a significant milestone. Lisa’s choice brought new attention to GVN and showcased how local brands can gain international visibility through moments like this.
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