BU22 brings your favorite content creators offline and all in one room, for one day only.
By Dara Clariza Evangelista
Once upon a time, blogging was a quiet corner of the internet, diary-style posts, grainy photos, and long captions with real heart. Fast forward to 2025, and that same spirit lives on in creators who now vlog, TikTok, post, and share for a living. But the core hasn’t changed: people telling stories, building communities, and showing up for one another.
That’s what Bloggers United has always been about. On July 19, 2025, the long-running creators’ bazaar returns for its 22nd edition, taking over SM Megamall’s Megatrade Hall 1 from 10AM to 9PM. With an entrance fee of ?100 at the door, attendees can expect to shop, mingle, and reconnect with a lineup of over 60 digital personalities, some of whom have grown up alongside the platform itself.
The poster reads like a who’s who of Philippine content: Jasmine Curtis Smith, David Guison, Nicole Andersson, Anne Clutz, Cha Ocampo, Ayn Bernos, Cherry Pie Picache, Dani Barretto, Jessica Yang, Hershey Neri, Justine Sy, Kim Santiago, Kimpoy Feliciano, Nina Ellaine, and Arci Muñoz, among others. Whether you followed their early blogs, tuned into their vlogs, or just found them on your FYP, the familiar faces behind your screen will be selling pre-loved fashion, curated finds, and maybe even a story or two.
This year’s edition brings a new layer to the mix with an “Art Appreciation” theme, introducing Art Lane, a dedicated section of the bazaar showcasing Filipino visual artists. From original prints to creative merch, the space invites visitors to support local talents and explore the cross-section between digital and traditional creativity.
BU22 is family-friendly, pet-friendly, and open to anyone who’s ever been part of a digital community. For one day, content creation steps out of the feed and into the hall—and it’s a celebration of how far the space has come since 2011.
Follow @bloggersunitedph on Instagram, TikTok, and Facebook for updates, and tag your content with #BU22 and #BU22ContentCreatorsBazaar.
Bring a tote. Wear comfy shoes. And if you’re feeling nostalgic, maybe dig up your old blog.
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