By Dara Clariza Evangelista
Blending heritage with the spirit of modern trailblazers, Champion has launched its newest global campaign, Champions for Champion, spotlighting a diverse roster of talents who embody the brand’s ethos of empowerment, authenticity, and creativity.
This worldwide initiative brings together cultural tastemakers like global music artist The Kid LAROI, who became one of the youngest solo Australian artists to top the US charts; Olympic gold medalist-turned-advocate, artistic gymnast Aly Raisman, known for her powerful voice on mental health and body positivity; rising style leader Romeo Beckham, making waves in both football and fashion; Colombian actor-musician Juan Palau, celebrated for fusing Latin rhythms with urban flair; and legendary K-pop choreographer Lia Kim, who has trained top idols and reshaped the global dance scene.
Shot across major cities, each campaign set mirrors the personal environments and passions of these icons, weaving their individual stories with Champion’s signature athletic-meets-lifestyle aesthetic. From laid-back lounge moments to elevated streetwear styling, the visuals highlight how Champion continues to evolve with—and for—the champions of today.
To mark the launch, the Champion store at SM North Edsa – The Block is offering shoppers a personalized treat: every purchase of regular-priced clothing comes with three free embroidered patches to customize their Champion gear, adding a personal touch to each piece.
In the Philippines, Champion is exclusively distributed by Anthem and is available at select malls nationwide, as well as online at www.anthem.com.ph, Lazada, Shopee, and soon on Zalora and TikTok Shop.
With this campaign, Champion reinforces its century-long legacy while embracing the next generation shaping the worlds of sports, music, and culture.
————————————————————
Miss Jay-Ann is on the cover of STYLISH Magazine’s special Women In Style cover edition as she talks about her business, vlogging, and her luxury bag collection — from Chanel to Hermès.
Read our cover story here.
Stylish Magazine is “your source of self-love, style & inspiration” first introduced in June 2020. Our television series format, Stylish TV, once ranked one of the Top 50 Most Watched Multicultural Shows in the USA, can be streamed on iWantTFC and be watched on TFC (The Filipino Channel) in more than 50 countries. Watch it online here.
Style Visionary Network is a lifestyle-business online platform where #WeCreateVisionaries. Also introduced in June 2020, Style Visionary Network is also the digital home channel of media brands Stylish Magazine and Stylish TV.