By Joy Agoylo
Pride Month may be coming to an end, but Dazzle Me is making sure its message lasts far beyond June.
The beauty brand closed its “Shimmer With Pride” campaign with a vibrant celebration at SM Beauty’s So Much Pride: Disco Proud, Shine Loud, Shine Proud event at SM North EDSA. More than a colorful finale, the gathering celebrated self-expression, inclusivity, and the power of beauty to create real impact.
At the center of the campaign is the limited-edition Get A Grip! Shimmer Fix Makeup Setting Spray, developed in partnership with LoveYourself, Inc. With every purchase, a portion of the proceeds helps support the organization’s programs focused on HIV education, mental health, self-care, and community empowerment.
Adding sparkle to the celebration was drag performer Maureen Biology, whose captivating performance embodied everything the campaign stands for: confidence, individuality, and owning who you are.
“At Dazzle Me, we believe beauty is most meaningful when it empowers people and creates positive impact,” the brand shared. “Through our partnership with LoveYourself, Inc., Shimmer With Pride became more than a product campaign—it became a celebration of confidence, inclusivity, and purpose.”
As the campaign officially wraps up on June 30, Dazzle Me encourages beauty lovers to make their final purchase of the Get A Grip! Shimmer Fix Makeup Setting Spray through its official online stores and retail partners, not just to add a glow to their makeup routine, but to support a cause that continues to make a difference.
Because sometimes, the most beautiful statement isn’t just what you wear, it’s what you stand for.
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