By Aiza Gaufo
Internationally renowned vegan hair wellness brand Urban Care has made a stunning entrance in the Philippines! With its sulfate-free, paraben-free, and science-backed haircare offerings, Urban Care has a track record of award-winning products committed to vegan beauty.
Urban Care has grown into a trusted name in hair care across Europe and beyond. The brand offers a wide range of haircare items formulated with natural ingredients to address different hair concerns.
For its launch in the country, the “Waves & Flow” launch event hosted by Nicole Andersson was held recently at Electric Garden, Bonifacio Global City.
Welcoming a New Era of Hair Care
Urban Care’s launch comes at a time when Filipino consumers are becoming more conscious of the products they use. With a focus on high-performance, vegan solutions for all hair types, Urban Care positions itself as a top choice for mindful beauty routines.
Adding to the significance of the occasion, the principals from Turkey personally attended the event to gain deeper insights into the Philippine market, further demonstrating the brand’s dedication to understanding and connecting with its new audience.
The Urban Care brand principal executives from Turkey shared their vision for “a brand that celebrates individuality, style, and confidence” during the event.
The event brought together beauty and hair enthusiasts, media personalities, influencers, and industry insiders for an evening of immersive experiences that celebrated hair, style, and self-expression.
Celebrity hairstylist Mark Rosales led a hands-on session packed with pro tips for camera-ready hair. From flipping your hair for instant volume using Urban Care’s Argan Oil & Keratin Spray, to choosing the perfect part for your face shape, every trick was designed to help you look your best in selfies.
He also broke down how lighting transforms hair in photos—side or backlighting adds glow, while overhead lights flatten your look. Plus, a quick toothbrush-and-wax hack kept flyaways in check without stiffness.
Rosales capped it off with his must-have styling trio: Argan Oil & Keratin Hair Care Serum for shine, Style Guide Aqua or Matte Wax for control, and Argan Oil & Keratin Leave-In Hair Conditioner Spray for softness and protection.
For the latest updates about Urban Care, you may follow the brand’s socials on Facebook at urbancarephil, on Instagram at @urbancare_ph, and on TikTok @urbancare_ph.
Image Source: Jan Mayo for Urban Care
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Ruffa Gutierrez is on the cover of STYLISH Magazine for Mother’s Month 2025.
Read the full cover story here.
Get to know more of Ruffa Gutierrez in one of the episodes of STYLISH Podcast coming this May 2025.
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