By Marane A. Plaza
French luxury brand Sandro, known for its Parisian chic ready-to-wear pieces, has officially unveiled its first store in the Philippines at Greenbelt 5 in Makati City. Manila’s top fashionistas and stars graced the launch event organized by Stores Specialists, Inc. (SSI), the brand’s exclusive retailer in the country.
The store launch has marked a milestone for the brand’s expansion in Southeast Asia. Sandro brought to the city its signature blend of elegance, sophisticated design, and effortless style. The new Greenbelt 5 location has showcased the latest Sandro Women collections, staying true to the brand’s distinct DNA.
Known for its impeccable craftsmanship, sophisticated designs, and effortless style, Sandro offers both men’s and women’s collections that perfectly balance timelessness with trend-forward aesthetics. The Manila store promises a curated selection of ready-to-wear pieces, accessories, and footwear that embody the brand’s dedication to style, comfort, and quality.
“We are thrilled to introduce Sandro to the vibrant Manila market. This opening is more than just a store launch — it’s about bringing a slice of Parisian elegance and style to Filipino consumers who appreciate refined fashion. We believe Sandro will resonate deeply with Manila’s sophisticated and fashion-conscious community,” Anthony T. Huang, CEO & President of SSI Group, Inc. shared, sharing his excitement about Sandro’s launch in Manila.
Meanwhile, Sandro‘s founder and artistic director Evelyne Chetrite, shared her excitement about the brand’s Philippine launch in a statement,
“Every Sandro’s store opening is exciting, but the opening of our very first boutique in the Philippines is a truly special moment for SANDRO. Manila is well known for its unique mix of contrasts and cultural references. SANDRO is all about contrast and mix of influence, so Manila feels an obvious place for us. We’re excited to connect with the new generation of Filipino consumers — passionate, curious, and with a sharp eye for quality— who share our love for authenticity and timeless fashion with a modern edge. We look forward to becoming a part of their everyday expression of style.”
Sandro is a Parisian brand, a leader in the accessible luxury segment, known for its men’s and women’s collections that are both refined and quirky. Evelyne Chetrite, founder and creative director since 1984, has established a new aesthetic: modern, sophisticated clothing. Since 2008, Ilan Chetrite, Evelyne’s son, has been developing the Sandro Homme line, focusing on classics reimagined with a modern touch. Today, Sandro has over 750 points of sale worldwide.
Sandro’s arrival in Manila is set to elevate the local fashion scene, offering customers an exclusive opportunity to access one of Europe’s most coveted contemporary labels.
In the Philippines, Sandro is exclusively distributed by Stores Specialists, Inc., and is open at Greenbelt 5. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
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