Ghost Lashes: The New Beauty Trend Everyone’s Talking About

By Red Dimaandal-Escamillas

It’s no secret that beauty trends have turned much more minimalist in recent years. The latest pared-back obsession you’ll want to try this season? Ghost lashes.

As the name implies, it’s a back-to-basic makeup approach, mainly the viral clean girl aesthetic seen all over TikTok. With their almost invisible presence, you can create this no-frills look with the right mascara or expertly executed lash-enhancing treatments. 

Photo: Instagram/@haileybieber

Ahead, explore some mascaras and serums for you to achieve the look. This is one take on natural minimalistic beauty you won’t want to be in the dark about. 

Strokes Instalush Nourishing Brow and Lash Serum

Here’s a great tip to achieve the look: apply lash serum every night. If you’re consistent with it, you really do start to see the difference–sometimes you really won’t even have to wear mascara anymore because it will make such a difference to the condition of your lashes.

Available at all Strokes Eye Beauty Studio branches

Shiseido Imperial Lash Mascara Ink

If the idea of no lashes or mascara makes you feel naked, take baby steps—try a mascara with a tiny wand, like the Shiseido Imperial Lash Mascara Ink, to help subtly define the lash without adding weight.

Shiseido Imperial Lash Mascara Ink | Shop here

Lancôme Lash Idôle

Lancôme Lash Idôle is like an instant lash lift in a tube. Its gently curved brush, designed with 360 micro-bristles, grips every lash from root to tip–lifting, separating, and fanning them out.

Lancôme Lash Idôle | Shop here

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Miss Jay-Ann is on the cover of STYLISH Magazine’s special Women In Style cover edition as she talks about her business, vlogging, and her luxury bag collection — from Chanel to Hermès.

Read our cover story here.


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