By Dara Clariza Evangelista
In case you missed the gorgeousness of Guillermo del Toro’s latest collaboration, Tiffany & Co. just made cinematic history.
Tiffany & Co. has officially become the first luxury jeweler to partner with Netflix, bringing its legendary craftsmanship to Guillermo del Toro’s new Frankenstein film, which premiered globally on November 7. It’s a pairing that feels both unexpected and inevitable: Del Toro’s signature world-building meets the Maison’s iconic artistry, creating a visual universe where storytelling and jewelry shine with equal intensity.
Images taken from LVMH’s website
To celebrate the premiere, Tiffany & Co. transformed the windows of its Fifth Avenue flagship, The Landmark, into a fully immersive experience. Five theatrical displays reinterpret key scenes from the film through the lens of Tiffany’s craft. Digital screens, animation, sculptural installations, and dramatic lighting give Fifth Avenue a cinematic glow that grows even more electric after sundown.
Inside The Landmark, guests are treated to a rare presentation of archival Tiffany pieces worn by Mia Goth in the film. These jewels, pulled from The Tiffany Archives, bridge the brand’s heritage with Del Toro’s bold reimagining of a classic story.
The collaboration continues across the Atlantic with Frankenstein: Crafting A Tale Eternal, a breathtaking exhibition running until November 9 at The Old Selfridges Hotel in London. It offers another glimpse into the world-building behind the film, further cementing Tiffany & Co.’s ongoing relationship with cinema and cultural storytelling.
Images taken from LVMH’s website
With this partnership, Tiffany & Co. deepens its presence in film while honoring its legacy as a house of exceptional craft. Paired with Guillermo del Toro’s visionary direction, the result is a cultural moment where luxury meets imagination in the most unforgettable way.
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