By Dara Clariza Evangelista
Hailey Bieber is officially the face of DKNY’s Fall 2025 campaign, and she’s proving once again why she’s one of today’s ultimate trendsetters.
Shot by Mikael Jansson, the campaign brings DKNY’s New York roots into a new era, with Hailey styling the collection in ways that feel equal parts polished, street-ready, and effortlessly cool. Denim takes center stage across multiple looks, from a slouchy Canadian tuxedo moment to relaxed high-waist jeans paired with sharp tailoring.
In one shot, Hailey lounges in a leather jacket layered over a striped button-down and relaxed denim, accessorized with a sleek black DKNY bag. Another look sees her double down on blue denim with an oversized jacket and jeans styled open for an undone, sensual vibe. She also makes minimalism look powerful in a cropped black tank with deep-blue jeans, while a tailored blazer and crisp shirt combo, finished with glasses, socks, and loafers, leans into that chic “downtown business casual” aesthetic that’s set to trend all season.
The accessories are just as bold. From structured black totes stamped with DKNY’s logo to commuter-friendly crossbody bags, the campaign highlights the brand’s ability to balance function and fashion. Pops of New York’s iconic taxi yellow in the set design nod to DKNY’s DNA, giving the whole campaign a distinctly urban edge.
Beyond fashion, Hailey herself is a cultural force. With her beauty brand Rhode becoming one of the most talked-about skincare lines worldwide, she’s not just wearing trends, she’s setting them.
From the viral “glazed donut skin” to the quiet-luxury street style outfits that dominate TikTok and Instagram, Hailey embodies the kind of aspirational yet relatable style that resonates globally.
DKNY’s Fall 2025 campaign captures that exact energy. It’s New York attitude, modern tailoring, and lived-in denim, all seen through the lens of one of fashion’s most influential icons.
The collection is now available worldwide on DKNY.com and in select retailers, including SSI Life stores in the Philippines.
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Miss Jay-Ann is on the cover of STYLISH Magazine’s special Women In Style cover edition as she talks about her business, vlogging, and her luxury bag collection — from Chanel to Hermès.
Read our cover story here.
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