By Olivia Sylvia Estrada
Singapore-born intimate wear label I’M IN is here to bring comfortable, stylish, and sexy options for today’s multi-faceted woman IRL. Their flagship store at Level 5, Main Mall, Shangri-La Plaza is the brand’s first brick-and-mortar store in the country, a direct response to the favor they’ve received online for the past three years.
Friends Candy Gamos and Jean De Rama are the reason why I’M IN is here.
They first encountered I’M IN during their travels and, just like any other pair of besties, influenced each other to buy multiple pairs. They ventured to go bigger by bringing the brand to the Philippines, sharing their love for I’M IN to more women.
I’M IN is especially designed for Asian women’s bodies. They develop products tailor-made for different builds and heights. They are also very inclusive in their range, offering plus-size options.
This is most evident in the brand’s hero product, the 5th Gen strapless bra — the only strapless bra in the market that is 100% non-slip and genuinely true to that claim, engineered to stay in place through a full day of wear. It’s a feature made possible by proprietary construction that most strapless designs on the market simply don’t have. Even the fabric is part of the innovation: I’M IN’s signature Air-ee fabric is woven and patented in-house, prized for being exceptionally soft against the skin without compromising on structure or support.
Perhaps most notable of all: every I’M IN bra is wireless — including the styles built for maximum support. It’s a distinction that sets the brand apart in a category where underwire has long been treated as non-negotiable for support. I’M IN’s engineering proves otherwise, giving women the lift and structure they need without the wire dig, pinch, or discomfort that traditionally comes with it.
“No more worrying about a strapless bra falling down mid-day. No more compromising comfort for support, or support for comfort. Filipinas deserve intimate wear that just works — so they can stop thinking about what’s underneath, and focus on what makes them fierce,” share co-founders Candy and Jean.
All photos courtesy of I’M IN Philippines
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