By Dara Clariza Evangelista
There is something tender about the way people show up for one another during the holidays. The season reminds us that our presence, our stories, and even the smallest gestures can be gifts on their own. Whether gathered around a table or sharing quiet moments in between the rush, the holidays create space for connection and expression.
Images taken from Gap’s Instagram Post
Gap’s holiday campaign, Give Your Gift, captures this feeling by highlighting how meaning comes from the heart behind what we share. The campaign centers on creativity, community, and personal expression, celebrating the idea that everyone carries something worth offering.
Images taken from Gap’s Instagram Post
At the heart of the campaign is a film featuring a soulful reinterpretation of Miley Cyrus’ The Climb, performed by London-based singer-songwriter Sienna Spiro with a choir spanning ages eight to seventy-two. Their collective sound transforms a familiar song into a message of unity and hope. Directed by Bethany Vargas and photographed by Bjorn Iooss, the film brings new warmth and emotion to a nostalgic anthem.
Images taken from Gap’s Instagram Post
According to Fabiola Torres, Chief Marketing Officer of Gap brand, Give Your Gift reflects the company’s dedication to uplifting creators and telling stories that genuinely connect with people. The campaign encourages confidence, openness, and optimism, reminding audiences that shared experiences are powerful.
Images taken from Gap’s Instagram Post
This season’s collection is designed to feel comforting and luxurious at the same time. CashSoft, Gap’s plush machine-washable knit, returns in new silhouettes and textures that easily blend into everyday style. Heritage fleece and refreshed sweats also come in upgraded weights and finishes, offering elevated versions of the brand’s most-loved essentials. Each piece is crafted with gifting and self-gifting in mind.
Gap is available nationwide at SM Mall of Asia, SM Megamall, Trinoma, Evia Lifestyle Center, Ayala Malls Manila Bay, Glorietta 4, Rustan’s Makati, Shangri-la Mall, Alabang Town Center, and Abreeza Ayala Malls. Shoppers may also browse online at gap.com.ph.
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