By Dara Clariza Evangelista
Rustan’s FSP Day 2025 took over all Rustan’s stores nationwide last July 19, offering loyal Frequent Shoppers Program (FSP) members an unforgettable celebration filled with luxury perks, travel exclusives, and curated offers across beauty, fashion, home, and kids’ categories.
Shoppers were greeted with personalized touches, interactive activities, and exclusive in-store rewards, cementing FSP Day as one of the most anticipated annual events on Rustan’s calendar.
From the moment guests checked in, they received custom welcome kits complete with store maps, event schedules, and instant rewards like 1,000 bonus points.
Select branches such as Rustan’s Makati and Shangri-La Plaza featured dedicated partner booths from Anantara Vacation Club and Emirates, offering exclusive luxury travel privileges and one-on-one concierge services. Members also had the chance to pre-book a 4-day, 3-night Anantara stay in top Southeast Asian destinations at special rates, complete with breakfast, transfers, and a Rustan’s gift card.
In-store activities added excitement to the day, including a Bingo Hunt from 10:00 a.m. to 3:00 p.m., where participants explored brand corners and received rewards such as Rustan’s gift cards, L’Occitane sets, Ugu Bigyan trinkets, and more.
Guests also enjoyed refreshments in-store from Bizu Catering, East Café, and Café Sarree, creating a warm and leisurely shopping atmosphere.
Exclusive one-day discounts included up to 20% off on beauty brands like Stila and Anastasia Beverly Hills, and up to 40% off home selections. Women’s and men’s fashion saw attractive deals from brands such as Chloe, Adolfo Dominguez, Swarovski, and Jack Nicklaus, while the Kids’ department featured discounts on toys and essentials from LEGO, Play Nation, and Baby Brezza.
Beyond products, FSP Day extended premium perks like bonus points with no minimum spend, raffle entries for a trip to Amalfi via Emirates Business Class, and luxury prizes including SMEG kitchenware, Bvlgari accessories, and Gucci fragrances. FSP Premium members enjoyed double entries and more chances to win.
From one-on-one service to elevated offerings, FSP Day 2025 was a true showcase of how Rustan’s continues to reward loyalty, blending timeless elegance with exclusive access in every detail.
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