By Joy Agoylo
Tommy Hilfiger welcomes style icon and global sensation JISOO as the face of its Spring 2026 campaign, infusing the brand’s Classic American Cool with her signature confidence, charm, and effortless style.
As one of the defining voices of her generation, JISOO embodies a modern prep aesthetic with quiet sophistication. “It’s so exciting working with Tommy each season and seeing how he captures the moment in modern style,” she shares. “For this chapter, I loved how he refreshed classic silhouettes in light, layerable fabrics. There’s a real sense of newness – optimistic, easy and naturally elegant.”
In the campaign, JISOO wears reimagined classics that feel relaxed yet refined: a navy-and-white striped cardigan paired with the season’s signature barrel jeans, a preppy camel linen waistcoat suit, and an oversized trench layered over a rich cable-knit cardigan. Each look perfectly balances heritage-inspired tailoring with modern ease.
Guided by Tommy Hilfiger’s F.A.M.E.S. philosophy—fusing fashion, art, music, entertainment, and sport—the campaign captures JISOO moving seamlessly between bright, airy interiors and sunlit spring settings. Her natural elegance and contemporary star power reflect the brand’s ongoing celebration of talents who define their era.
The TOMMY HILFIGER Spring 2026 campaign is available on tommy.com, in TOMMY HILFIGER stores worldwide, and through select wholesale partners. Fans are invited to join the conversation on social media with #TommyHilfiger, @TommyHilfiger, and @Sooyaaa__.
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Janeena Chan is on the cover of STYLISH Magazine right now. The multihyphenate media star, in-demand host, singer, actress, Sparkle artist, and our very own Stylish correspondent shares her journey as a modern Filipina-Chinese woman navigating her career in entertainment and lifestyle while embracing her heritage.
Read the Stylish Magazine January-February 2026 cover story here.
Our #StylishPodcast episode featuring our September-October cover girl Jasmine Curtis-Smith is out. Watch it on Facebook and YouTube.
Stylish Magazine is “your source of self-love, style & inspiration” first introduced in June 2020. Our television series format, Stylish TV, once ranked one of the Top 50 Most Watched Multicultural Shows in the USA, can be streamed on iWantTFC and be watched on TFC (The Filipino Channel) in more than 50 countries. Watch it online here.
Style Visionary Network is a lifestyle-business online platform where #WeCreateVisionaries. Also introduced in June 2020, Style Visionary Network is also the digital home channel of media brands Stylish Magazine and Stylish TV.