By Dara Clariza Evangelista
Tommy Hilfiger takes prep to the racetrack this Fall 2025 with The Hilfiger Racing Club, a campaign fronted by global brand ambassador and K-pop superstar Jisoo.
Set against the backdrop of luxury motorsport nostalgia, the campaign reimagines classic American prep with a modern, rebellious twist. Jisoo brings her signature confidence and elegance, showing how timeless preppy codes can be reinvented for today’s generation.
Shot by photographer Yoon Ji Yong, the visuals spotlight Jisoo in standout pieces from the Fall 2025 collection: a varsity-style navy coat layered over a crest sweater, pleated looks paired with a camel jacket, and striped knits that bridge tradition with fresh precision. The result is a wardrobe that balances soft structure with playful sophistication, prep with a distinctly Tommy edge.
“I’ve always loved cars, so stepping into Tommy’s motorsport world felt exciting and personal,” Jisoo shared. “His new collection is bold yet refined, with a playful energy that makes me feel confident and at ease.”
The campaign is more than just fashion, it’s an invitation. Through racetrack-inspired events, creative collaborations, and bespoke brand activations launching worldwide on August 26, Tommy Hilfiger continues his legacy of “gatecrashing” tradition and redefining prep for a global audience.
“Reimagining prep has been at the heart of my creative vision for 40 years,” said Tommy Hilfiger. “This season, ‘The Hilfiger Racing Club’ opens a new chapter, one that celebrates freedom, individuality, and the vibrant spirit of culture.”
The Fall 2025 campaign also features actor Nicholas Hoult and supermodel Claudia Schiffer, solidifying its mix of fresh energy and timeless icons. Fans can shop the collection online at tommy.com, in Tommy Hilfiger stores worldwide, and through select retailers, and join the conversation with #TommyHilfiger, @TommyHilfiger, and @sooyaaa__.
In the Philippines, Tommy Hilfiger is exclusively distributed by Stores Specialists, Inc., with locations at Central Square, Greenbelt 5, Rustan’s, Rockwell, Mall of Asia, and more, as well as online via Trunc.ph, Rustans.com, Zalora, and Lazada.
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Read our cover story here.
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