By Dara Clariza Evangelista
There’s something about Jung Kook in denim that just works. The BTS superstar is back with Calvin Klein, and this new campaign might be his most magnetic one yet.
Shot in New York by fashion favorite Mert Alas, the campaign captures Jung Kook at his boldest, confident, effortless, and fully in his element. Set to The Chemical Brothers’ “Block Rockin’ Beats,” the video shows him owning the city in head-to-toe Calvin Klein denim and a sleek shearling-trimmed leather jacket. It’s that signature mix of street cool and classic edge that both Jung Kook and Calvin Klein do so well.
“I know my fans have been waiting for this return,” Jung Kook shares. “It feels so good to be back in the brand’s iconic denim. The energy on set was incredible, I can’t wait for everyone to see it.”
The new denim collection brings back ‘90s nostalgia with a modern twist. The CK Emblem print reimagines the brand’s iconic monogram into a bold, allover graphic that instantly stands out. There’s also the Darted Carpenter Jean, a utility-inspired piece with contrast stitching that pairs perfectly with its matching workwear jacket for that double-denim look. Another must-try: the Barrel Jean, a low-waisted, loose-fit silhouette that feels laid-back but styled. And of course, the classic 90s Straight Jean returns in refreshed washes that make it easy to dress up or down.
The campaign officially dropped on October 28, with content rolling out across @calvinklein’s social channels throughout the week. You can now shop the latest denim looks online at calvinklein.com and at Calvin Klein stores nationwide, exclusively distributed by Stores Specialists, Inc.
In the Philippines, Calvin Klein is located in Greenbelt 5, Rockwell, Okada, Central Square, TriNoma, Robinsons Place Manila, SM Mall of Asia, Bonifacio High Street, Robinsons Magnolia, SM Megamall, Shangri-La Plaza, Alabang Town Center, Ayala Cebu, Century Mall, Rustan’s Makati, and Rustan’s Shangri-La, or shop conveniently on Trunc.ph, Rustans.com, Zalora, Shopee, and Lazada.
For more information, visit ssilife.com.ph or follow @ssilifeph on Instagram.
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Jasmine Curtis-Smith is on the cover of STYLISH Magazine right now, as she shares her thoughts on good storytelling in films, as she’s set to star in upcoming movies Open Night, a 2025 Cinemalaya Philippine Independent Film Festival sapphic film entry; and Manila’s Finest, an upcoming 2025 Metro Manila Film Festival (MMFF) crime drama movie.
Read the Stylish Magazine September-October 2025 cover story here.
Watch out for a new #StylishPodcast episode featuring our cover girl Jasmine Curtis-Smith, dropping soon on Facebook and YouTube.
Stylish Magazine is “your source of self-love, style & inspiration” first introduced in June 2020. Our television series format, Stylish TV, once ranked one of the Top 50 Most Watched Multicultural Shows in the USA, can be streamed on iWantTFC and be watched on TFC (The Filipino Channel) in more than 50 countries. Watch it online here.
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