By Dara Clariza Evangelista
Katseye has become one of the most exciting names in global pop, a six-member girl group celebrated for their cultural diversity, Billboard-charting singles, and bold approach to self-expression. The group is made up of Sophia (Filipino-American), Daniela (American), Lara (American of South Asian descent), Megan (American from Honolulu), Manon (Swiss), and Yoonchae (South Korean). Together, they embody what it means to blend individuality with unity, carrying their artistry far beyond the stage.
Now, Katseye is stepping into fashion’s spotlight as the face of Gap’s Fall 2025 campaign, “Better in Denim.” Known for its timeless connection to music and youth culture, Gap found the perfect match in the group’s fearless energy and multicultural point of view.
Set to the nostalgic beat of Kelis’s early-2000s anthem “Milkshake,” the campaign brings low-rise denim back into the style conversation. Choreographed by Robbie Blue and directed by Bethany Vargas, the visuals show Katseye performing in head-to-toe denim with looks styled to reflect each member’s personal identity. From Manon’s Aaliyah-inspired bra top and baggy jeans, to Sophia’s layered pleated skirt and boots, to Yoonchae’s corseted denim jacket, every outfit tells a story.
For the group, this collaboration was about authenticity. “Gap didn’t ask us to fit in, they invited us to show up as we are,” the members shared. “The denim moved with us, and every look felt like our own. We got to perform as ourselves, bringing our style and culture to every frame. That’s what makes this moment so powerful.”
The campaign also carries a deeper symbolism. Dancers join Katseye one by one, moving into a circular formation meant to represent community and connection. Shot on a custom-built Los Angeles set, it mirrors how the group itself thrives on diversity and togetherness.
As Katseye prepares for their upcoming Beautiful Chaos Tour, this campaign adds another dimension to their rise. Beyond music, they are shaping culture, fashion, and movement on a global stage. Gap’s “Better in Denim” will roll out worldwide across media channels and in Philippine stores, giving fans a chance to see their idols redefine what it means to live, and shine, in denim.
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Miss Jay-Ann is on the cover of STYLISH Magazine’s special Women In Style cover edition as she talks about her business, vlogging, and her luxury bag collection — from Chanel to Hermès.
Read our cover story here.
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