Korean Actor Choi Bo Min Named New Face of BlueWater Day Spa in the Philippines

South Korean star Choi Bo Min has officially joined BlueWater Day Spa as its newest brand endorser, expanding his influence in the Philippines with a growing fanbase and local projects.

By Dara Clariza Evangelista

Korean actor and rising Hallyu star Choi Bo Min continues to capture Filipino hearts, not just on screen, but now as the newest face of BlueWater Day Spa, one of the Philippines’ top wellness destinations.

The partnership was made official on June 28, 2024, during a contract-signing ceremony attended by GLXY Talent Management President Kathleen Dy-Go, along with Mary Simisim and Nancy Go of BlueWater Day Spa. The event marked Bo Min’s official debut as the brand’s latest ambassador, reinforcing his growing presence in the Philippines and signaling deeper engagement with his local fanbase.

Bo Min, known for his breakout role in A-Teen 2 and his captivating performance in the ongoing Philippine drama Beauty Empire, plays the enigmatic Alex Jang, a character that has quickly earned fan favorites status. His charm, elegance, and calm confidence made him a natural fit for BlueWater Day Spa, a brand synonymous with rejuvenation, beauty, and well-being.

Just a day after the signing, Bo Min also appeared at GMA’s Beyond 75 celebration on June 29, 2025, further fueling anticipation for his expanding activities in the country. With back-to-back appearances and a growing Filipino following, Bo Min is poised to become a permanent fixture in local pop culture.

For BlueWater Day Spa, the collaboration reflects its ongoing commitment to excellence and cultural connection. Bo Min’s endorsement is more than just a campaign, it’s a celebration of beauty that transcends borders.

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