By Joy Agoylo
The way we carry our essentials has changed. A bag that starts the morning on the commute can easily end the day at a dinner, a studio, or on an unexpected trip out of town. LOJEL’s expanded NIRU Collection responds to that reality with six new styles designed to move between different parts of everyday life.
The additions bring the NIRU lineup to 12 silhouettes, covering everything from weekenders and backpacks to totes, slings, and crossbody bags. Known for its considered approach to travel design, LOJEL brings the same focus on function and durability to NIRU’s everyday offerings.
The collection combines durable recycled nylon with LWG-certified full-grain leather, with each piece designed to provide practical organization while maintaining the brand’s clean, understated aesthetic. Rather than limiting NIRU to travel, the expanded range gives it a wider role in the daily wardrobe.
The collection includes the 24H Overnighter and 48H Weekender, offering flexible options for overnight stays and short trips. For daily use, the Daypack and Daypack Mini provide organized storage in two sizes, while the 35L Journey Pack offers greater capacity and two-way carry for business trips, travel, and longer days.
NIRU’s tote lineup includes the City Tote and City Tote Plus, both designed with spacious interiors and practical organization. The 3 Way Tote and 3 Way Tote Mini add versatility to the range, allowing each bag to be carried as a tote, shoulder bag, or crossbody.
The crossbody selection keeps things more compact. The City Sling Mini can be worn as a crossbody, waist bag, or pouch, while the City Sling offers additional storage for everyday necessities. The City Shoulder completes the lineup with a streamlined silhouette and organized interior.
Together, the collection reflects the changing way people use their bags today, moving between work, personal commitments, travel, and creative pursuits throughout the day.
From Here to Everywhere
In the Philippines, the expanded collection arrives alongside From Here to Everywhere, LOJEL’s regional campaign celebrating Filipino creatives and the different paths their work has taken them.
The campaign features singer-songwriter Nica Del Rosario; OnlyPans Taqueria restaurateur and entrepreneur Audrey Cruz; illustrator and Ang Manileña founder Ross Du; sustainable fashion designer and RIOTaso founder Rio Cuervo; perfumer and Tadhana founder Shale Albao; fashion stylist and creative director Jana Silao; model and dancer Agatha Gutierrez; landscape architect Vincent Lim; photographer and documentary filmmaker Renzo Maano; creative director Arj Madarang; and terrarium artisan Brian Dimarucot.
Coming from different creative fields, the featured personalities represent a generation of Filipinos building careers around creativity, entrepreneurship, and their respective crafts. LOJEL photographed each of them within their own working environments, giving the campaign a closer look at the spaces and practices behind their work.
The campaign also expands the meaning of “everywhere.” For LOJEL, it can refer to travel and new destinations, but also to the opportunities, projects, and creative pursuits that shape a person’s everyday life.
L’Essentiel: The NIRU Collection Launch
LOJEL officially introduced the expanded collection and campaign through L’Essentiel: The NIRU Collection Launch, an intimate gathering attended by the brand’s media, ambassadors, creators, collaborators, and longtime friends.
The event also featured an exclusive preview of the NIRU Everyday Extension Collection, giving guests an early look at additional silhouettes designed for everyday carry.
With the expanded NIRU Collection, LOJEL continues to bring its travel-focused design philosophy into daily life. The new styles are designed to work across different routines while maintaining the functionality, durability, and understated aesthetic that define the collection.
The NIRU Collection is now available at the LOJEL store on Level 2, South Main Mall, SM Mall of Asia; The Travel Club stores nationwide; Rustan’s Makati; select SM Stores; and online via The Travel Club.
Follow @lojeljourneys and share your own journey using #FromHereToEverywhere, #LojelPH, and #LojelJourneys.
All photos courtesy of LOJEL
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