By Joy Agoylo
Lola Tung is expanding her relationship with Coach. The actress has been named a global ambassador for the American fashion house, moving into a new role after serving as an ambassador for Coachtopia, Coach’s circular sub-brand, since 2023.
As part of the partnership, Tung will star in global campaigns for Coach watches and eyewear. She will also become the face of Coach Forever, a new fragrance franchise from the brand that is set to launch in June 2027.
The appointment adds another major fashion partnership to Tung’s growing profile. Best known for playing Belly Conklin in the Prime Video series The Summer I Turned Pretty, the actress has also become a familiar name on the fashion circuit, attending events and appearing in campaigns while developing a personal style that often balances youthful pieces with more polished looks.
Her relationship with Coach began with Coachtopia, which launched in 2023 as the brand’s circular-focused sub-brand. Tung’s move into a global ambassador role now puts her in campaigns across some of Coach’s key categories, including accessories and fragrance.
The partnership also aligns with Coach’s “Courage to Be Real” platform, which focuses on individuality and self-expression. Tung joins a growing group of Coach ambassadors and collaborators from fashion, music, sport and entertainment.
“I’ve loved getting to work with Coach, and I’m excited to take this next step together,” Tung said. “I’ve always admired how Coach encourages people to express every side of who they are with confidence and authenticity. I’m looking forward to collaborating with the team and bringing my own point of view to what we create together.”
Coach Creative Director Stuart Vevers has worked with Tung since the beginning of her relationship with the brand and said he has seen the partnership develop over the past few years.
“I’ve loved watching our partnership with Lola evolve over the past few years,” Vevers said. “She has a warmth, optimism and curiosity that make her such a natural part of the Coach world, and every time we work together, she brings something new.”
Tung’s first global campaigns as a Coach ambassador will arrive in September, when the watch and eyewear campaigns debut. The next major campaign will come in June 2027 for Coach Forever, giving Tung her first major fragrance role with the brand.
The timing also places Tung within Coach’s continued expansion across categories. Watches, eyewear and fragrance give the actress a broader presence beyond the ready-to-wear and leather goods often associated with the house, while giving Coach another recognizable young face across its global campaigns.
For shoppers in the Philippines, Coach is exclusively distributed by Stores Specialists, Inc. The brand is available at City of Dreams, Greenbelt 5, Power Plant Mall, Rustan’s Cebu, Rustan’s Makati, Rustan’s Shangri-La and its Mall of Asia pop-up. Coach is also available online through Trunc.ph and Rustans.com. For updates and more information, follow SSI Life on its website and @ssilifeph on Facebook and Instagram, as well as @ssilife on TikTok.
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