By Dara Clariza Evangelista
For a beach day that blends effortless style with unmistakable French charm, Longchamp’s latest destination pop-up is one for the books. Nestled along the pristine coastline of Forte dei Marmi in Tuscany, the Longchamp Beach Club has taken over the legendary Bagno Felice 1, transforming it into a vision of soft green elegance and seaside luxury.
This iconic seaside town—long favored by artists, socialites, and anyone chasing a taste of la dolce vita—is the perfect setting for Longchamp’s first-ever summer beach concept. Known for its serene beaches, mountain views, and designer boutiques, Forte dei Marmi now plays host to an immersive Longchamp experience that feels both relaxed and refined.
From the moment you step in, it’s clear: every detail has been designed with the brand’s heritage in mind. Rows of mint-green beach huts are reimagined with Longchamp’s signature horse logo, striped towels are laid across sunbeds, and even the backgammon boards and keychains are color-coordinated. The result is a serene but photogenic space, designed to slow you down and elevate your summer rituals.
Beyond the beach setup, Longchamp is also offering a bespoke bar experience with an exclusive green cocktail (naturally), along with a full lineup of events like live music performances and laid-back lounge sessions. It’s not just a pop-up; it’s a seaside lifestyle reimagined.
As a cherry on top, the nearby Longchamp boutique is selling a limited-edition Le Pliage® Monde Forte dei Marmi tote—an elegant souvenir for those who want to bring home a piece of this one-of-a-kind summer escape.
Open daily from 8 AM to 8 PM until the end of September, the Longchamp Beach Club is an easy excuse to head to the Tuscan coast before summer slips away.
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