By Stylish Team
After nearly three years of being available only thru online shopping, L’Oréal Paris has made its anticipated return to physical stores in the Philippines! The comeback kicked off with the grand opening of its flagship store in SM Makati Department Store.
Pia Wurtzbach-Jauncey, the current face of L’Oréal Paris, graced the event for the ribbon-cutting ceremony on November 9.
The fashionista even showcased her iconic catwalk in the new store, a couple of months after her runway debut at the Le Défilé Walk Your Worth during Paris Fashion Week Spring/Summer 2025.
Filipina actress Janine Gutierrez also starred in the event, as they’re joined by VIP guests from SM Beauty and Dollar & Scents, as well as some of the metro’s beauty influencers.
Customers can once again experience the brand’s iconic products in-person! Cult faves such as L’Oréal Infallible Foundation and L’Oréal Color Riche Lipsticks are some of the products beauty fans missed shopping at brick-and-mortar stores, and they’re right here!
The flagship store provides a unique and immersive experience, more than just makeup. The brand aims to empower women by inspiring confidence and self-expression through their products.
L’Oréal Paris is also available at SM North EDSA, SM Baguio, and SM JMall Cebu, with more store openings planned soon.
—————————————————————————————————————-
Stylish Magazine is “your source of self-love, style & inspiration” first introduced in June 2020. Our television series format, Stylish TV, once ranked one of the Top 50 Most Watched Multicultural Shows in the USA, can be streamed on iWantTFC and be watched on TFC (The Filipino Channel) in more than 50 countries. Watch it online here.
Style Visionary Network is a lifestyle-business online platform where #WeCreateVisionaries. Also introduced in June 2020, Style Visionary Network is also the digital home channel of media brands Stylish Magazine and Stylish TV.