By Joy Agoylo
If summer could be folded into a wardrobe, it would probably look something like Maje‘s latest collection. Inspired by the golden age of Riviera glamour, Summer Spirit revisits the effortless sophistication of the 1960s through crisp tailoring, breezy separates, and silhouettes designed for days that begin in the city and end by the sea.
The collection extends the narrative of the brand’s “Summer in the City” story, trading the rhythm of the metropolis for the golden ease of Saint-Tropez. Here, Parisian polish gives way to coastal charm, while echoes of the 1960s lend every silhouette a touch of cinematic romance.
At the heart of the collection is a wardrobe that moves comfortably between refinement and relaxation. Cropped shirts, lightweight coordinated sets, and sharply tailored silhouettes finished with gleaming gold buttons channel the poised elegance of legendary performer Dalida. The result is confident dressing with a distinctly feminine point of view, elevated without feeling overly formal.
Elsewhere, the mood softens. Halterneck dresses, voluminous bubble skirts inspired by Brigitte Bardot, graphic polka dots, and nostalgic prints reminiscent of the Princesses of Monaco bring a playful energy to the collection. Open backs and generous proportions invite movement, evoking afternoons spent by the sea where dressing up feels as natural as going barefoot.
The fabrics reinforce that sense of ease. Breathable linen, organic cotton, and rich indigo denim create pieces that are light enough for warm days yet polished enough to carry into the evening. Each texture reflects the relaxed confidence that has long defined Riviera dressing.
Rather than recreating vintage fashion, Maje reinterprets its spirit through a contemporary lens. Familiar references are refined with clean lines and thoughtful proportions, offering clothing that feels rooted in nostalgia while remaining unmistakably current.
Founded in Paris in 1998 by Judith Milgrom, Maje has built its identity around expressive femininity and modern Parisian style. Today, the brand spans more than 40 countries with over 620 points of sale, continuing to create collections that balance statement-making design with everyday wearability.
The Summer Spirit collection arrives as a fitting finale to the season, one that captures the confidence of city dressing and the relaxed elegance of the Riviera in equal measure. It is a reminder that the best summer wardrobes are not defined by trends, but by the feeling they leave behind long after the holiday ends.
In the Philippines, Maje is exclusively distributed by Stores Specialists, Inc. and is available at Central Square in Bonifacio High Street Central, Greenbelt 5, and Rustan’s Makati.
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