By Red Dimaandal-Escamillas
If you spend a lot of time on the beauty side of TikTok, you’ve likely noticed that colored mascara is having a major moment. Frankly, it’s easy to understand the appeal: Swapping your classic black mascara for a vibrant pink, blue, or purple mascara is an easy way to spice up your everyday eye makeup look. Plus, the right hue can help make your eye color pop.
You don’t have to abandon your favorite formula or wand, either. Many of your go-to favorite mascaras and tubing mascaras now come in a wide range of shades. Brands like Benefit, Maybelline, Chanel and more have expanded their color offerings, launching vivid pink, wild plum, and orange variations.
Finding the right colorful mascara can be tricky, so here’s a lowdown on choosing the best shade for your eye color and tips for wearing a pop of color on your lashes.
Benefit Cosmetics Badgal Bang! Mascara
This mascara almost gives you the appearance of false lashes, so it’s even more exciting to learn that it comes in shades like plum, blue, and brown. Even better, it’s water-resistant, so whether you’re prone to tearing naturally, you won’t have to worry about plum-stained tears running down your face.
Maybelline New York Lash Sensational Sky High Mascara
Want something vibrant? Try this pink mascara from Maybelline New York. The cotton candy-like hue is bold, bright, and unapologetically fun.
Chanel Noir Allure
With shades like Amethyst, Lilas, Rouge Intense, and Orange Bruni, you can specifically choose a color that makes your eye color pop in this makeup line. These colors are a little more refined and understated, still offering a pop of color without being neon bright.
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