By Marane A. Plaza
Known for its chic and effortlessly cool fashion pieces suited for relaxed yet edgy dressers, MAX&Co. is the “Enfant Terrible” of the Max Mara Fashion Group. With its unveiling of its new flagship store at Central Square Mall in Taguig City, stylistas of BGC now have more access to the brand’s latest drops.
During the new store’s opening event recently, Manila’s top fashionistas like Sunnies Face’s Jessica Wilson and SSI’s Nikki Huang were present, with vibes complete with cool DJ beats, popcorn and cocktails.
Guests were treated with tote bags amidst the party, with an artist present for personalized text visuals. Of course, the clothes were the center of attention— with MAX&Co.’s famous laidback styles in neutrals.
MAX&Co. is an international lifestyle-driven contemporary brand that reimagine timeless style with a bold energy, rebellious edge and a playful mix-and-match attitude, bringing together a new generation of self-expressive, creative and style-forward individuals. Founded in 1986, MAX&Co. is part of Max Mara Fashion Group and is distributed online and in over 400 stores worldwide. www.maxandco.com
Strategically located in the heart of Bonifacio Global City, Manila’s premier lifestyle and business district, Central Square Mall has established itself as a vital hub for modern commerce. Surrounded by multinational headquarters, luxury hotels, financial institutions, and flagship stores of global lifestyle brands, it offers an ideal setting for MAX&Co.’s contemporary and dynamic vision.
With a surface of 86.59 square meters, the new MAX&Co. store is more than a retail destination, it’s a brand experience shaped by an inclusive and community-centered design. Rooted in the brand’s Italian heritage, the space reinterprets classic craftsmanship through a modern, sensory lens.
Surfaces throughout the store celebrate texture and tactility: warm-toned handcrafted stoneware and custom-made Italian Palladiana terrazzo flooring provide a refined yet grounded aesthetic, echoing the atmosphere of a contemporary luxury residence. At the core of the layout is a flexible spatial concept, modular display zones that can easily transform for seasonal narratives, capsule launches, or experiential moments, blurring the line between boutique and gallery.
Soft organic structures and minimalist furnishings define the interior, ensuring a welcoming and harmonious ambiance. Every detail has been carefully considered to enhance fluidity, comfort, and emotional connection, creating an environment that feels both elevated and personal.
The store showcases the full range of MAX&Co.’s quality-driven contemporary collections, designed for the vibrant, bold, and creative woman. The brand’s signature mix-and-match approach celebrates individuality and freedom of expression, offering statement coats, versatile staples, dresses, and accessories that effortlessly adapt to dynamic lifestyles. Centered around bold self-expression and breaking the rules attitude, the collection aligns with MAX&Co.’s playful, design-forward DNA contemporary and unapologetically stylish.
With this new opening, MAX&Co. strengthens its presence, offering a fresh destination for fashion-forward consumers in one of Manila’s most vibrant and influential districts.
In the Philippines, MAX&Co. is exclusively distributed by Stores Specialists, Inc., and is located at Central Square and Rustan’s Makati. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
————————————————————
Miss Jay-Ann is on the cover of STYLISH Magazine’s special Women In Style cover edition as she talks about her business, vlogging, and her luxury bag collection — from Chanel to Hermès.
Read our cover story here.
Stylish Magazine is “your source of self-love, style & inspiration” first introduced in June 2020. Our television series format, Stylish TV, once ranked one of the Top 50 Most Watched Multicultural Shows in the USA, can be streamed on iWantTFC and be watched on TFC (The Filipino Channel) in more than 50 countries. Watch it online here.
Style Visionary Network is a lifestyle-business online platform where #WeCreateVisionaries. Also introduced in June 2020, Style Visionary Network is also the digital home channel of media brands Stylish Magazine and Stylish TV.