By Dara Clariza Evangelista
For many women, Miley Cyrus has always been more than just a voice on the radio, she’s been a soundtrack to growing up. They first met her as Hannah Montana, singing “The Best of Both Worlds” and teaching young girls it was okay to be both ambitious and fun. They danced through heartbreak and reinvention with her on “Wrecking Ball” and “Party in the U.S.A.,” and found strength in her anthems of resilience like “Flowers,” which earned her Grammy Awards for Best Pop Solo Performance and Record of the Year.
Now, those same fans who have grown alongside her are welcoming her as the new global face of Maybelline New York.
Maybelline has always stood for bold self-expression, and Miley embodies that spirit effortlessly. She remembers singing the brand’s iconic “Maybe she’s born with it” jingle as a kid, imagining her face on the screen, and now, that dream has come full circle. In this new era, she’s putting her fearless spin on the classic jingle, turning it into a vibrant remix that celebrates individuality. The campaign marks a meeting of music and makeup, bridging nostalgia and reinvention while pushing beauty into new territory.
With her boundary-breaking artistry, Miley has become a chameleon across genres, from her chart-topping album Endless Summer Vacation to her visual album Something Beautiful.
As Maybelline’s Global Brand President Sandrine Jolly shares, “She brings a deeply personal lens to beauty that is expressive and emotional. With her unmistakable voice and vision, she turns our iconic jingle into something raw, intimate, and powerfully reflective of this Maybelline era.”
For fans in the Philippines, this campaign is more than makeup or music, it’s an invitation to embrace self-expression that feels empowering and authentically their own. As Miley puts it, “I think this campaign shows that beauty is fluid, that confidence can look a million different ways, and that you were born with it all along.”
Welcome to the next era of beauty. Maybe she’s born with it. Maybe it’s Miley.
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Miss Jay-Ann is on the cover of STYLISH Magazine’s special Women In Style cover edition as she talks about her business, vlogging, and her luxury bag collection — from Chanel to Hermès.
Read our cover story here.
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