Words By Cedie Lazaro
In an era driven by constant connectivity and non-stop digital noise, finding time to pause and practice self-care has become a rare luxury. Addressing this modern dilemma, Globe has officially joined forces with DAON & Co.—an innovative curator of AI-powered Korean beauty and wellness—to usher in a new era of intentional self-care across the Philippines.
By fusing 5,000 years of Korean wellness wisdom with cutting-edge artificial intelligence, the strategic partnership aims to transform daily digital routines into meaningful rituals for balance and personal well-being.
Beauty Meets High-Tech Personalization
Rather than viewing digital life and personal wellness as opposing forces, this collaboration embeds holistic health directly into the everyday customer experience. Through AI-driven personalization, Globe subscribers gain access to clean formulations, expert guidance, and custom routines suited to their fast-paced lifestyles.
“Beauty is evolving into health, and wellness is becoming life’s greatest luxury,” shares Rachel Quek, Chief Executive Officer at DAON & Co. “At DAON & Co., we believe the future of wellness is deeply personal. Together with Globe, we’re creating a new era of modern wellness that is more intelligent, more personalized, and more accessible—empowering people to reclaim their balance, restore their energy, and reconnect with their best selves.”
Tailored Self-Care for Every Lifestyle
To make holistic well-being accessible to everyone, Globe and DAON & Co. are rolling out dedicated wellness privileges tailored to every type of subscriber:
- Prepaid Subscribers: Redeem exclusive DAON & Co. wellness vouchers directly via Globe Rewards+ on the GlobeOne app.
- Postpaid Subscribers: Receive specially curated DAON & Co. self-care kits and wellness perks on Globe anniversary milestones.
- Platinum Members: Access VIP wellness privileges and experiences on-demand through THEA, Platinum’s 24/7 digital concierge on Facebook Messenger.
Beyond exclusive products, select customers can participate in expert-led wellness masterclasses featuring hands-on sessions on K-beauty skincare rituals, personal color analysis, and holistic mindfulness practices.
Connecting Purpose with Well-Being
For Globe, the partnership marks a meaningful evolution in how telecommunications can enrich daily life.
“Our role goes beyond enabling connections. We also want to help our customers make meaningful use of those connections in ways that support their everyday lives,” explains KD Dizon, Chief Marketing Officer at Globe. “Through our partnership with DAON & Co., we are introducing experiences that encourage customers to reconnect with themselves, whether through simple wellness rituals, expert guidance, or rewards that promote personal well-being.”
Snaps: Cedie Lazaro for Stylish Magazine
To explore the exclusive Globe × DAON & Co. routines and reward offerings, visit the official wellness portal via the GlobeOne app or head over to daonco.shop.
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