By Red Dimaandal-Escamillas
Wellness brand New Moon PH has launched its latest advocacy-driven campaign, “Tell Her Story,” in partnership with Miss Universe Philippines 2025 Ahtisa Manalo.
The initiative confronts the societal expectations that often dictate how women should look, act, and feel. Through storytelling and the brand’s Power Duo+ wellness pairing, the campaign highlights the courage it takes for women to speak their truths while fostering a collective space where experiences around confidence, identity, and health can be openly discussed.
Leading the movement, Ahtisa brings a deeply personal perspective to the campaign. The beauty queen has been candid about her journey with Polycystic Ovary Syndrome, first publicly sharing her experience during her time competing in Miss Universe Philippines 2025.
As a New Moon ambassadress, she used her platform to shed light on hormonal health—an issue many women face but is often misunderstood. Her presence now extends beyond advocacy to visibility, with large-scale billboards placed in key thoroughfares across Metro Manila, serving as bold reminders that women’s stories deserve to be seen and heard.
More than a marketing campaign, “Tell Her Story” aims to spark wider conversations about women uplifting women and building spaces where their journeys are validated and celebrated.
As New Moon PH marks its second year as the Official Women’s Health Partner of Miss Universe Philippines, it continues its mission of empowerment by searching for the next Miss New Moon—a woman ready to share her story and inspire others. Anchored by the message “Her Story, Told. Balanced hormones. Visible glow.”, the campaign ultimately calls on women to reclaim their narratives, embrace their natural rhythms, and stand confidently in their power.
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Janeena Chan is on the cover of STYLISH Magazine right now. The multihyphenate media star, in-demand host, singer, actress, Sparkle artist, and our very own Stylish correspondent shares her journey as a modern Filipina-Chinese woman navigating her career in entertainment and lifestyle while embracing her heritage.
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