OMG! Rihanna Launches Fenty Haircare Line

By Marane A. Plaza

Look who’s expanding her beauty empire.

Pop star turned beauty mogul Rihanna is marking another milestone as a style visionary as she has just introduced Fenty’s Hair Lineup.

A collection of nine haircare and styling products for all hair types, Fenty’s Hair Lineup surely is poised to revolutionize the way you take good care of your locks.

Rihanna’s beauty business portfolio is impressive, breaking barriers in 2017 by launching 40 different shades of foundation that have covered the needs of many skin tones — a major milestone that was not achieved nor considered by cosmetic lines before Fenty. Later on, the colors expanded to 50 shades. This has made Rihanna credible in her beauty business game as she truly incorporated inclusivity in cosmetics.

The “Umbrella” singer enlisted the expertise of her trusted celebrity hairstylists, Ursula Stephen and Yusef, to ensure the Fenty Haircare collection meets the highest standards of care and style.

“Hair has always been very personal to me—my hairstyles have been markers of my evolution and growth over the years—so launching Fenty Hair was something I was really passionate about,” explained Rihanna in an official press release regarding the new launch.

Rihanna became America’s youngest self-made female billionaire in 2022. Much of Rihanna’s wealth has been attributed to her successful makeup company, Fenty Beauty, which she co-owns with French luxury retailer LVMH. She is reportedly valued an estimated net worth of $1.4 billion in 2023.

You may shop the Fenty Hair Lineup at the