By Dara Clariza Evangelista
The chic streets of Paris meet Manila’s fashion-forward crowd with Maje’s grand debut.
Say bonjour to your newest fashion obsession. Maje, the beloved French label known for its chic style and Parisian polish, has finally opened its doors in the Philippines at Greenbelt 5 and let’s just say, Manila’s style scene just got a major upgrade.
Founded in 1998 by Judith Milgrom, Maje has earned a global following for its unique mix of structure and softness, bold pieces and everyday staples. With boutiques in 40 countries and over 600 locations, this new Manila flagship marks an exciting step for the brand and for local fashion lovers.
Maje’s founder Judith Milgrom shared in a statement, “Opening in the Philippines marks a key milestone for Maje. Manila’s energy, growing fashion culture, and style-conscious clientele make it the perfect place to share our Parisian spirit with a new audience”.
Inside the store, it’s everything you’d expect from a Parisian fashion house and more. You’ll find racks of ready-to-wear collections, bags, and shoes that hit the sweet spot between timeless and on-trend. Think clean tailoring, playful prints, romantic textures, and pieces that make getting dressed even more fun.
The launch was just as stylish as the clothes. Personalities like Michelle Dee, Kelly Misa, Kyline Alcantara, Lorin Gutierrez, and Max Collins were spotted at the event, alongside Jeanette Ong and Nikki Huang. Jeanette described the boutique as “classy and elegant,” and we couldn’t agree more.
As for the pieces that stole the spotlight? That pearl-embroidered denim jacket Michelle Dee wore got everyone talking. There was also a beautiful white sleeveless top with delicate pearl detailing, some sunny yellow looks, a few vibrant orange patterned dresses, and a blue flowy blouse that might just be your new versatile wardrobe MVP.
Anthony T. Huang, President and CEO of SSI Group, Inc., couldn’t be more thrilled.
“Bringing Maje to Manila is an exciting milestone. This boutique represents more than just a new store; it’s a celebration of style that resonates with the Filipino spirit—dynamic, vibrant, and full of individuality. We’re eager to connect with our customers here and offer them designs that empower and inspire.”
Whether you’re looking for your next statement outfit or simply want to indulge in a little Parisian daydream, Maje’s new boutique is worth the visit. It’s not just about shopping, it’s about stepping into a space that inspires confidence and creativity.
Maje is now open at Greenbelt 5, Makati. To explore the collection, visit ssilife.com.ph or follow @ssilifeph on Instagram.
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