By Joy Agoylo
The team behind one of the country’s fastest-growing skincare brands is taking on a much bigger challenge: making wellness feel less overwhelming.
Following the success of Posh Skin Co.®, Kimtan Labs Inc. has officially launched DR.10, a new wellness brand created to simplify everyday self-care through practical, easy-to-use products. Leading the brand’s creative direction is content creator and wellness advocate Hannah Pangilinan, whose approach to balanced living aligns with the company’s vision of making healthy habits more accessible.
The move comes after a milestone year for Posh Skin Co.®, which was recognized as one of the leading new beauty brands at the Watsons Health, Wellness, and Beauty (HWB) Awards 2026. While skincare helped establish the company’s reputation, its founders saw an opportunity to address a wider need.
“Our ultimate goal has always been to build brands that solve real everyday friction,” said Kimtan Labs Inc. CEO Dowan Kim.
The company first worked with Pangilinan on a custom pack of Posh spot patches for her Just One Fun Run. As conversations continued, they realized they shared the same philosophy on wellness, one centered on consistency instead of perfection.
Known for documenting her fitness journey and advocating intentional rest, Pangilinan has built a community around realistic, sustainable habits. As Creative Director, she will help shape DR.10 with that same perspective.
While skincare helped establish the company’s reputation, its founders saw an opportunity to address a wider need.
Rather than chasing complicated health trends, DR.10 focuses on simple, practical solutions for everyday concerns. Even its name reflects that mission: “DR.” represents the trusted guidance and care of a family doctor, while “10” stands for the brand’s promise of delivering 10x the effectiveness and value, helping people overcome everyday health challenges with products that are easy to use and accessible.
The brand is built around three wellness pillars:
- Essentials – Daily products that support healthy routines
- Recovery – Solutions that help the body rest, heal, and bounce back
- Performance – Products designed to help people feel and perform at their best
Two Everyday Essentials Lead the Launch
DR.10 makes its debut with two hero products:
- DR.10 Restful Night Mouth Tapes – Encourages nasal breathing during sleep to help reduce snoring, prevent bad breath, and promote deeper, more restorative rest. It features a gentle, collagen-infused adhesive for overnight comfort
- DR.10 Japanese Tongue Cleaner – Designed with high-strength rubber and precision grooves to remove bacteria more effectively, leaving breath fresher and improving oral hygiene
More Wellness Solutions Are on the Way
This is only the beginning for DR.10. The brand plans to expand across all three wellness categories with products such as:
Essentials
- Anti-Mosquito Patches
- Motion Sickness Patches
- UV Detecting Patches
Recovery
- Melatonin Sleep Patches
- Menstrual Heating Patches
- Back Heating Patches
- Hangover Relief Patches
- Fever Cooling Patches
- Silicone Scar Removal Sheets
Performance
- Pain Relief Sheets
- Breathe Easy Nasal Strips
“We are just scratching the surface of what DR.10 can offer,” Pangilinan shared. “Our ultimate goal is to be that reliable, everyday partner for individuals with various lifestyles and routines. We have so many exciting, practical solutions in the works, and cannot wait to share the rest of this journey with everyone.”
With DR.10, Kimtan Labs is extending the customer-first approach that helped Posh Skin Co.® build a loyal following, this time beyond skincare. By focusing on products that fit naturally into everyday routines, the company hopes to make wellness feel less intimidating and more achievable.
The DR.10 Mouth Tapes and Japanese Style Tongue Cleaner are now available at select Watsons branches nationwide, as well as through the brand’s official stores on TikTok Shop, Shopee, and Lazada.
Photo Credit: Mark Ches Ang
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