By Dara Clariza Evangelista
When Rosé dreamed up her debut PUMA collection, she wanted every piece to feel like a mirror of who she is, both on and off the stage.
“This PUMA x ROSÉ collection is really special to me because it reflects so much of who I am,” she shared. “I wanted every piece to feel like a quiet rebellion, something that empowers you to show up as your most honest, fearless self.”
The drop, launching August 28, is monochrome yet expressive, layering oversized basics with feminine touches and tailored details. From the reimagined tracksuits to standout accessories, Rosé made sure her fingerprints are everywhere, right down to the “ROSIE” graphic wordmark.
The accompanying campaign captures this intention with pastoral, dreamlike backdrops that highlight what she calls her “raw, unfiltered version.” As she explains, “We carried that same feeling into the campaign. I wanted it to feel like how I see myself without all the noise, and I think there’s something really powerful in that.”
Among the collection’s highlights are Rosé’s takes on the racing-inspired PUMA Speedcat. The Speedcat Ballet, laced like pointe shoes, and the Speedcat OG Premium, wrapped with bold statement laces, merge athletic history with personal artistry. For fans, the ribbon-like details on the shoes already stand out as instant favorites.
The apparel lineup echoes the same vision, bringing a fresh spin to PUMA’s legacy styles. The Oversized Track Jacket and Relaxed Track Pants nod to streetwear, while cropped hoodies, mesh tops, and compact bags add playful proportions. Each piece speaks to Rosé’s mix of strength and softness.
“We all have our own rhythm, our own signature,” she says. “When we embrace that fully, that’s when we feel the most real.”
The PUMA x ROSÉ collection will be available on PUMA.com, select PUMA stores, and retailers beginning August 28, 2025.
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Miss Jay-Ann is on the cover of STYLISH Magazine’s special Women In Style cover edition as she talks about her business, vlogging, and her luxury bag collection — from Chanel to Hermès.
Read our cover story here.
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