Real Empowerment: Heart Evangelista Breaks Stigma Surrounding Women’s Period

By Aiza Gaufo

A fashion week fixture, Heart Evangelista knows a thing or two about maintaining composure and elegance no matter what– and it turns out, even on the challenging days brought about by monthly period.

During the Kotex Luxe “Flex Your Mood” event, the Filipina actress turned global fashion icon shared that whenever she travels for fashion week, it falls “on the day” for whatever odd coincidences.

 “It’s funny because every time I travel, fashion week always falls on ‘the day’,” she shared candidly during the event. “I’ve done all the looks possible. I’ve felt my worst on some days, but I always feel confident.”

She shared how Kotex has helped her feel comfortable during her period days through the years, using the product since her teenage years. “I’m very blessed and fortunate that I’ve been working with Kotex for so long. They’ve seen my career go up and down. With them, I don’t have to hide; I can truly be myself.”

She shared her own insights regarding how women deal with period symptoms while also expected to remain composed and productive.

“Society often pressures women to keep hustling, even when our bodies need rest. We want a world where it’s okay to admit you’re feeling irritable, moody or tired,” she explained.

Kotex’s Flex Your Mood campaign is about validating these emotions and encouraging women to recognize and respond to their unique needs,” she said.

Picture this: It’s that time of the month for your period. Suddenly, you’re hit with a wave of relief—just moments after questioning your very existence. The cramps arrive like clockwork, and you reach for your menstrual pad to avoid any embarrassing leaks. You know all too well what it feels like: fatigue, mood swings, sore boobs, bad sleep, and even a little weight gain.

If you feel like your hormones are running the show, trust me, you’re not alone. Periods are a natural part of life, and every woman deserves comfort and the freedom to handle them her own way.

Kotex Luxe, alongside their inspiring brand ambassador, is championing a new era of breaking the period stigma and empowering Gen Z Filipinas to openly discuss period pressure.

During the event, Heart, event guests and some Gen Z Filipina influencers came together in a space designed for women to embrace their moods and find comfort their way. The idea was simple: there’s no right way to feel during your period—what matters is recognizing those feelings and finding your own comfort. 

The event featured stations for every mood: “Munch Haven” for guilt-free treats, “Charm Bar” for creativity, “Chaos Corner” to let out frustrations, and the “Empowerment Wall” to capture confident moments.

The campaign showed that period comfort isn’t one-size-fits-all. Whether you’re craving a snack, getting creative, blowing off steam, having fun, or just chilling out, Kotex highlighted that true empowerment means having the freedom to choose how you handle your period. 

Heart, known for her buzzy lifestyle, shares how Kotex helps her achieve comfort during the time of the month.

“When I’m working or attending events, Kotex Luxe Ultrathin pads give me the freedom to wear whatever I choose,” the style maven shared. “They provide the comfort and reliability I need, ensuring I can focus on my work and creative endeavors without distractions.”

Join the movement and discover how Kotex Luxe is redefining period comfort for Gen Z Filipinas. Visit https://www.kotex.com.ph/  or follow Kotex on Facebook at https://www.facebook.com/KotexPH/ , on Instagram at https://www.instagram.com/kotex.ph/ and on TikTok at https://www.tiktok.com/@kotex.

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