By Stylish Team
Outdoorsy, easy-to-wear fits are becoming increasingly relevant for kids fashion these days. And Isabella Fernandez, granddaughter of the late Criselda Lontok, lends her design aesthetic to cater to this demand, bringing a renewed perspective to the relaunch of Rustanette and Rustan Jr. with her roots run deep in the Rustan’s family legacy.
Nowadays, we see a shift in priorities: there is a profound focus on embracing the outdoors and immersing children in the beauty of nature, whether it be through sports, picnics, or even a leisurely walk.
Rustan’s Kids heeds this call by presenting a refreshed take on Rustanette and Rustan Jr. Now returning as the in-house choice for the next generation of Rustan’s patrons, both Rustanette and Rustan Jr. feature a wider assortment of casual, sport, and comfortable occasion wear for boys and girls, ages 4 to 10 years old.
A new designer is in town
Growing up under the wing of her grandmother, Criselda Lontok, Isabella absorbed the essentials of fashion and craftsmanship early on, spending countless hours in Criselda’s boutique.
With formal training in fashion design from ESMOD in Paris and hands-on experience in global fashion from Kevin Germanier, Isabella combines her refined technical skills with an understanding of the Rustan’s aesthetic. Now, as she takes the reins of Rustanette and Rustan Jr., Isabella honors her heritage while injecting a modern sensibility that speaks to today’s parents and children alike.
A look into the brand
Rustanette and Rustan Jr. introduce an array of elevated basics that harmonize beautifully with the elaborate pieces in the Rustan’s Kids collection.
While some items shimmer with bold prints and bright colors, Rustanette and Rustan Jr. offer refined, versatile outfits perfect for any occasion—inviting children to express themselves freely. These refreshed collections embrace Rustan’s enduring values: the spirit of playfulness, a timeless approach to style, and the importance of authentic connections. Through thoughtful designs that meet children’s evolving needs, Rustanette and Rustan Jr. deliver on the promise of style, comfort, and self-discovery for today’s young generation.
For girls, Rustanette captures the many facets of girlhood, accompanying its wearers as they explore the intricacies of growing up. Blending delicately feminine pieces with functional and sporty designs, each garment empowers girls to see femininity as a source of strength, combining soft and delicate elements with practicality to help them feel self-assured in their own skin.
For boys, Rustan Jr. delivers timeless styles that foster confidence and strength, crafted to provide comfort and mobility in any setting. The collection partners with parents in raising young gentlemen, helping boys discover their best selves through attire that reflects their individuality.
The Holiday Collection
Discover joyful and wearable holiday styles that elevate children’s wardrobes while making comfort a priority. Here’s a closer look at Rustanette and Rustan Jr.’s Holiday Collection:
Garden of Joy
Flowers may be seasonal, but joy is year-round! Garden of Joy blooms with happiness, infusing basic dresses with beautiful jacquard fabrics, satin accents, and playful appliques. Available in a delightful color palette of yellow, lilac, and pink, these dresses bring cheer to any setting.
The Arianna Shift Dress offers a simple A-line silhouette in floral jacquard, fully lined for comfortable and breathable fit perfect for garden parties or beachside gatherings. The Aurora Embroidered Tulle Dress brings a festive touch with its satin base, tulle underskirt, and embroidered bodice, making it ideal for big reunions or a Christmas photoshoot. The Alice Bubble Dress features an asymmetrical bubble hem and satin sash, showcasing a charming look for holiday playdates, luncheons, and other social events.
Sundae’s Best
The key to a fun holiday is staying fresh throughout the day. With light hues and airy cotton fabrics, Sundae’s Best keeps kids cool and stylish from sunrise to sundown.
For boys, the short-sleeved Abram Pleated Collared Shirt and the long-sleeved Albert Mandarin Collared Shirt, allow timeless attire transcending the seasons. Paired with the relaxed Asher Wide Leg Pants complete with front and back pockets, these pieces are versatile enough for any family activity, from hearing a morning mass to catching a sunset stroll.4
For girls, the long-sleeved Anna Puff-Sleeve Top and the sleeveless Andrea Collared Top, featuring a pilgrim collar and pleated bib detail, pair effortlessly with the high-waisted Arden Pleated Shorts. Alternatively, the Alessa Sleeveless Button-Up Shirt, with its boxy fit and traditional collar, and the Abigail Pleated Top, a sleeveless option with an empire waistline, make for perfect pairings with the comfortable Arya Wide Leg Pants. These breezy fits make for a comfortable yet stylish ensemble for your daughters for a day of Christmas shopping and holiday market adventures with the family.
Season’s Greetings
What’s a Holiday Collection without traditions? Season’s Greetings delivers just that! Capturing the essence of Christmas with classic colors and motifs, all crafted from tropical-friendly fabrics, the collection blends modern and classic styles, making them the go-to choices for moms.
For boys, Rustan Jr. carries a selection of traditional button-up shirts. For long-sleeves, the Austin Basic Long-Sleeve Button-Up Shirt struts classic style in breathable cotton chambray. It pairs effortlessly with the Adrien Chore Jacket, a denim-inspired jacket with metal snap buttons. Meanwhile, for short-sleeves, the August Basic Short-Sleeve Button-Up Shirt and the Alex Collarless Button-Up Shirt create an effortlessly put-together look, ideal for warmer days. Complete the ensemble with Adam Boys Shorts, tailored for comfort with an adjustable garter.
For Girls, the Amelia Bubble Dress is an elegant sleeveless empire dress with an asymmetrical bubble hem. For a chic top option, the A-line Ava Halter Top with tie back closure pairs beautifully with the Ada Bloomer Shorts with flattering bow cuff detail. Another top option is the classic Audrey Shift Blouse, a simple, feminine choice in lighter hues. Now that December is only a few weeks away, these outfits are perfect for parties—and that includes the most awaited Christmas Eve.
Explore The Holiday Collection this festive season! Rustanette and Rustan Jr. are available in Rustan’s Makati, Alabang, and Shangri-La, and Cebu.
For more information, visit @rustansph and @rustanskids on Facebook and Instagram or visit https://rustans.com/
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