By Joy Agoylo
As Filipino consumers continue to prioritize smarter spending and more meaningful rewards, lifestyle banking is evolving beyond simple transactions. Recognizing this shift, China Banking Corporation, more widely known as Chinabank, has partnered with Landers Superstore to introduce the new Landers Executive Visa Signature powered by Chinabank, a premium credit card designed to turn everyday purchases into rewarding experiences.
Created exclusively for Landers Executive Members, the card combines elevated lifestyle privileges with practical financial benefits tailored to modern consumer habits. From grocery runs and dining out to travel and everyday retail spending, the card is positioned as an all-around payment companion for Filipinos seeking both convenience and value.
At the heart of the offering is a competitive rebate program that allows cardholders to enjoy up to 7% rebates on Landers purchases, 2% rebates on dining transactions, and 1% rebates on all other qualified retail spending worldwide. More than just a store-linked card, it reflects a growing demand for financial products that integrate seamlessly into daily life.
“This partnership reflects Chinabank’s move toward more lifestyle-integrated financial solutions,” said Niña Q. Reynoso, VP and OIC-Cards and Personal Loans Group of Chinabank. “Our goal is to provide products and services that delivers meaningful value in areas where customers already spend regularly, while also giving them access to premium benefits that enhance everyday experiences.”
One of the card’s standout features is the “Millionaire’s Card” milestone. Once a cardholder reaches P1 million in accumulated spend, the standard card is upgraded into a sleek metal card, a symbol of loyalty, achievement, and premium status within the Landers community.
The partnership also marks an important milestone for Chinabank as its first white label credit card collaboration, signaling the bank’s broader push toward ecosystem-driven lifestyle banking. By embedding the card into the Landers membership experience, both brands aim to create a more seamless and rewarding customer journey for their growing customer base.
Beyond financial rewards, the Landers Executive Membership itself unlocks additional perks, including unlimited 2% rebates on Landers purchases, complimentary Personal Shopper services, and free delivery on qualifying online orders.
For Bill Cummings, Deputy Chief Executive Officer of Landers Superstore, the collaboration reflects the company’s commitment to enhancing the value of membership. “At Landers, we’ve always focused on giving our members a premium experience backed by real value,” he said. “With the Landers Executive Visa Signature powered by Chinabank, members can enjoy stronger rewards, exclusive privileges, and a more elevated shopping experience that fits naturally into how they already live and spend.”
Complemented by Visa Signature travel, dining, and lifestyle privileges, the card balances aspirational benefits with practical everyday use. In an increasingly experience-driven market, Chinabank and Landers are redefining how consumers view spending, transforming routine transactions into opportunities for greater rewards, convenience, and long-term value.
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