By Dara Clariza Evangelista
The new face of Calvin Klein underwear is none other than global powerhouse Rosalía, and she’s bringing her signature mix of strength and sensuality to the brand’s Fall 2025 campaign.
Shot by celebrated photographer Carlijn Jacobs, the visuals are equal parts dreamlike and daring. One moment she’s floating in water, wrapped in shimmering grey cotton sets, and the next she’s striking statuesque poses framed in futuristic light portals.
The result is a cinematic showcase of Calvin Klein’s most iconic silhouettes, from the new Icon Cotton Modal line with its stitch-free Infinity Bond waistband to the reimagined Heritage Cotton classics and the sleek Perfectly Fit bra-and-bikini duo.
“I’ve worn Calvin Klein underwear for years,” Rosalía said. “I love the brand and it’s an honor to be in the campaign, it feels like a full-circle moment.”
That authenticity shows. Every frame radiates her signature confidence, the same energy she brings to chart-topping hits and electrifying world tours.
Rosalía has always been more than a musician, she’s a cultural force. From flamenco roots to reggaeton reinventions, she’s known for bending genres, breaking molds, and serving unforgettable looks while doing it. Seeing her front a Calvin Klein campaign feels like watching two icons collide: minimalism meets maximal spirit.
In the Philippines, Calvin Klein is exclusively distributed by Stores Specialists, Inc., with stores in Greenbelt 5, Rockwell, Bonifacio High Street, and more, plus online at Trunc.ph, Rustans.com, Zalora, Shopee, and Lazada.
Consider this Rosalía era officially unlocked, and she’s wearing Calvin Klein.
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Miss Jay-Ann is on the cover of STYLISH Magazine’s special Women In Style cover edition as she talks about her business, vlogging, and her luxury bag collection — from Chanel to Hermès.
Read our cover story here.
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