By Dara Clariza Evangelista
Besties, it actually happened, Rustan’s Makati transformed into a futuristic beauty playground as Beauty Addict: Decoded celebrated 13 dazzling years last September 13, 2025, and it was everything. Picture glowing lights, holographic textures, sleek portals, and beauty everywhere you looked, it truly felt like stepping into the future.
The moment guests walked into The Beauty Hall, jaws dropped. The space glimmered with tech-inspired details, glowing archways, shiny mirrored corners, and sleek photo zones perfect for capturing main-character selfies. Everyone wandered from one corner to the next, exploring interactive installations and discovering what beauty could look like in this bold new era.
And yes, it was a full-on party. DJ Xiro and KATDJ had the Makati crowd dancing all night, while DJ Dimples brought the energy at Rustan’s Alabang and DJ Yanniquinn kept the beats going at Rustan’s Shangri-La. The music, the lights, the energy, everything felt electric.
Of course, it wouldn’t have been Beauty Addict without all the exclusive rewards. Guests scored up to 20% off, grabbed a free metal gua sha, and stacked PHP 1,000 discounts with early-bird PHP 200 vouchers.
Morning shoppers even got a Gentle Express Facial at Face Sculpt, while others built their own beauty kits in cute Lippy pouches. Members racked up 10x points, snagged bonus perks on the Beauty Addict app, and joined raffles for a Tokyo getaway, a PHP 100K beauty spree, and high-tech prizes.
Everyone left glowing (literally and figuratively), arms full of beauty finds and hearts full of joy. If this was the 13th year, we can’t wait to see what Rustan’s pulls off next.
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Miss Jay-Ann is on the cover of STYLISH Magazine’s special Women In Style cover edition as she talks about her business, vlogging, and her luxury bag collection — from Chanel to Hermès.
Read our cover story here.
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