By Dara Clariza Evangelista
Sarah Burton’s debut campaign for Givenchy feels less like a staged production and more like a lively gathering. For Fall-Winter 2025, the new Creative Director flips the script, celebrating not just the clothes but the women, models, muses, and even her own creative team, who bring them to life.
“The beauty of all women inspires me – including my team. I wanted to capture the brilliant women I work with amongst the cast – real moments with everyone working together,” Burton shares.
Shot by Collier Schorr with styling from longtime collaborator Camilla Nickerson, the campaign bursts with spontaneity. Instead of stiff poses, there are gestures, laughter, and easy conversations.
It’s a multi-generational cast, featuring Adut Akech, Vittoria Ceretti, Nyaduola Gabriel, Kaia Gerber, Eva Herzigova, Emeline Hoareau, and Liu Wen, that perfectly embodies Burton’s vision of strength, elegance, and playfulness. Even Schorr, the photographer, becomes part of the imagery, underlining the collaborative energy Burton wanted to spotlight.
The images capture clothes in motion: tailored coats, fluid dresses, and accessories that feel at once classic and effortlessly modern. The relaxed, candid energy is a fresh take for Givenchy, a maison often associated with sharp glamour, and signals Burton’s intent to infuse humanity and warmth into its legacy.
This first campaign sets the tone for Burton’s Givenchy: refined yet approachable, powerful yet personal, and above all, joyful. It’s an invitation into her world, where fashion is not just about spectacle but about celebrating the women who wear it, and the fun they have together.
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Miss Jay-Ann is on the cover of STYLISH Magazine’s special Women In Style cover edition as she talks about her business, vlogging, and her luxury bag collection — from Chanel to Hermès.
Read our cover story here.
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