By Dara Clariza Evangelista
When Calvin Klein called, we knew it was going to be iconic, and when Mingyu showed up, it was officially over for the rest of us. The SEVENTEEN heartthrob starred in the brand’s Fall 2025 denim campaign, and let me tell you: the kilig was real.
Personally, Mingyu has been living rent-free in my head for years, but this campaign just secured a lifetime lease.
Effortlessly cool and dangerously charismatic, Mingyu brought fresh life to Calvin Klein’s celebrated denim lineup. The collection leaned into 90s nostalgia with a modern twist, combining impactful graphics, clean silhouettes, and unexpected layering that made you want to clear your entire closet and start fresh.
The standout of the season? The CK Emblem print, a bold monogram reinterpretation splashed across jeans and trucker jackets for a graphic edge that felt both vintage and brand new. The classic 90s Straight Jean returned in washes ranging from rich indigo to espresso black, perfect with a loose button-down or a logo tee.
Meanwhile, the Slim Jean offered that body-skimming silhouette for anyone channeling laidback but razor-sharp vibes, while the Carpenter and Taper jeans nodded to workwear with tailored precision.
Shot and directed by TORSO, the visuals felt intimate yet larger than life, like Mingyu just casually showed up in your daydream wearing denim that fit better than reality itself. The campaign launched last August 19, with teasers rolling out across @calvinklein’s socials throughout the week, so yes, we were all very distracted at work.
Fall 2025 denim is now available at the Calvin Klein website and in Calvin Klein stores nationwide, including Greenbelt 5, Rockwell, Bonifacio High Street, and more. And for those of us who can’t stop replaying Mingyu’s campaign in our heads (hi, guilty), shopping the collection feels like the closest thing to stepping into his rent-free headspace.
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Miss Jay-Ann is on the cover of STYLISH Magazine’s special Women In Style cover edition as she talks about her business, vlogging, and her luxury bag collection — from Chanel to Hermès.
Read our cover story here.
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