By Joy Agoylo
Tory Burch presents its Spring 2026 campaign as a quiet meeting point of fashion and music, set inside a nostalgic vinyl record store where style feels personal, lived-in, and real.
Starring brand ambassador Song Yuqi, the campaign follows her through the space with ease, letting the collection unfold naturally as part of her world, not staged, but experienced.
A multi-talented artist, Yuqi is a singer-songwriter, dancer, and record producer, and a member of the K-pop girl group I-DLE. She is also a familiar presence in the fashion world, often seen in the front row at Tory Burch runway shows in New York and attending brand events across Asia, reflecting her ongoing connection with the house.
Alongside the campaign, the brand introduces a three-part TORY STORIES documentary that traces Yuqi’s journey from her beginnings to her creative life today, including her relationship with music, fashion, and the path ahead.
“I’ve always been inspired by Tory’s passion and dedication in fashion and supporting women,” Yuqi says. “It reminded me why and how I started my music journey. I hope it encourages people to embrace their dreams and to hold on tight, because dreams worth chasing do become reality.”
The story is anchored by pieces from the Spring 2026 collection, including the Charlie family of handbags, the Romy Bucket Bag, and the Hank Ballet Sneakers, all designed for ease, movement, and everyday wear.
The new Charlie family introduces two shapes, a softly structured shoulder bag and a relaxed drawstring silhouette, balancing polish with ease.
The Romy Bucket Bag stays true to its identity as an everyday essential, lightweight and spacious in soft pebbled leather, made for life on the move.
The campaign keeps things simple: a record store, a collection, and a moment in time where style and self quietly align.
In the Philippines, Tory Burch is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 5, NUSTAR Cebu, Power Plant Mall, Rustan’s Cebu, Rustan’s Makati, and Rustan’s Shangri-La. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
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Janeena Chan is on the cover of STYLISH Magazine right now. The multihyphenate media star, in-demand host, singer, actress, Sparkle artist, and our very own Stylish correspondent shares her journey as a modern Filipina-Chinese woman navigating her career in entertainment and lifestyle while embracing her heritage.
Read the Stylish Magazine January-February 2026 cover story here.
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