By Marane A. Plaza
Jumping out and beyond our mood board is global brand Sporty & Rich, as it once again gathered fashionistas and fitness girlies in the metro at its pop-up store at Powerplant Mall in Rockwell, Makati City for some wellness vibes this Women’s Month.
A lifestyle and wellness brand founded in 2014 by Canadian-born creative director Emily Oberg, Sporty & Rich is raved for combining vintage athletic wear with minimalist design. Starting off as an Instagram page, the brand has evolved into an international clothing label known for its “90s Health Club” aesthetic.
Launching in the Philippines in mid-June of 2025, Sporty & Rich has since been made more accessible for Filipina baddies who are not only intentional with their laidback yet chic fashion sense, but also with their well-being and healthy lifestyle.
Sporty & Rich continues to build its world of intentional living in Manila with the Wellness x Women’s Month 2026 activation pop-up event, bringing together fashion, ritual, and community.
Rooted in the idea that modern wellness is shaped by everyday habits, the brand introduced a limited-time in-store matcha bar in partnership with Moonbug Matcha.
Attended by a curated mix of content creators, tastemakers, media, and the brand’s loyal community, the afternoon unfolded as an intimate gathering—one that reflects Sporty & Rich’s evolving presence in Manila. More than a retail moment, the activation offered a glimpse into the brand’s broader ethos: a lifestyle shaped not by extremes, but by consistency, intention, and everyday rituals.
The experience invited guests to slow down and engage with the rituals that define daily life—what women wear, drink, and return to. Set within the Sporty & Rich space, the matcha bar served a curated menu including a classic iced matcha latte alongside the exclusive Sporty & Rich Club Matcha, a limited-edition drink crafted with strawberry milk and rose syrup. Designed as both a visual and sensory extension of the brand, the offering reflected Sporty & Rich’s signature balance of simplicity, nostalgia, and thoughtful indulgence.
The event also marked the launch of Sporty & Rich’s new capsule, alongside a series of new drops that further expand its lifestyle universe:
Sporty & Rich x Yale – A collegiate-inspired capsule rooted in Ivy League heritage, featuring classic fleece pieces and timeless essentials reimagined through a refined, modern lens.
Sporty & Rich x Yankees with ‘47 – A nostalgia-driven sportswear drop blending heritage and contemporary style, with retro tees, gym shorts, collegiate crewnecks, and a standout varsity jacket.
Farmhouse Drop – Inspired by the countryside, this collection channels the quiet charm and simplicity of rural living.
Core Collection – The brand’s signature essentials, anchoring the assortment with timeless, easy-to-wear pieces that embody Sporty & Rich’s everyday uniform.
Nautical Drop – A refined take on coastal dressing, drawing from sailing culture with classic shirts, knits, and elevated everyday staples.
Hiking Drop – An extension into outdoor wear, featuring functional fleece layers, knitwear, and accessories designed for movement while maintaining everyday versatility.
Upper East Side Drop – A polished, city-ready expression of the brand’s aesthetic, reflecting understated luxury through classic silhouettes.
Sporty & Rich Manila is located at R2 Level, Power Plant Mall, Rockwell, Makati City.
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