By Joy Agoylo
After nearly a decade of dressing women in bespoke bridal couture and intricately crafted formalwear, Studio Haydee Garcia steps into a bold new era. The Manila-based atelier officially unveiled its first-ever luxury ready-to-wear collection, “Petals & Poetry” Spring 2026, through an intimate runway presentation at The Blue Leaf Events Pavilion in McKinley Hill Village, Fort Bonifacio.
Known for its signature romanticism and soft femininity, the brand translated its couture DNA into 28 ready-to-wear statement pieces that balanced elegance with modern wearability. Flowing duchess silk, gazar, brocade, jacquard, crystals, and gold-plated embellishments moved down the runway in dreamy silhouettes designed to feel both ethereal and empowering.
Closing the show was Miss Universe 2018 and creative force Catriona Gray, whose commanding yet graceful presence perfectly embodied the world Haydee Garcia continues to build: refined, feminine, and unapologetically expressive.
The evening gathered personalities from fashion, media, and Manila’s social scene, including Small Laude, who joined guests in witnessing the atelier’s transition from couture house to full-fledged luxury fashion label.
But beyond the runway spectacle, “Petals & Poetry” marked something deeper: a defining evolution for the brand. Studio Haydee Garcia is set to open its new standalone boutique at North Garden Villa, Proscenium at Rockwell, Makati City in May 2026, a move that signals a more elevated and accessible interpretation of its bespoke heritage.
For founders Haydee Garcia and Mary Grace Chu, the expansion is rooted in emotion as much as design.
“The vision behind Haydee Garcia Atelier has always been simple — to create a space where women can feel beautiful, confident, and celebrated through fashion,” they shared. “It’s never just about making gowns. It’s about creating pieces that hold memories and emotions.”
For Haydee herself, the launch represents years of creative growth finally taking shape.
“Opening a stand-alone studio was a huge step for me creatively and personally,” she said. “I wanted clients to experience the brand in a more intimate and elevated way — from the atmosphere of the studio to the entire design journey.”
That emotional storytelling remains at the heart of the collection. Soft palettes met rich textures, while structured tailoring blended seamlessly with delicate detailing, creating a wardrobe for the Haydee Garcia woman: confident in her femininity, drawn to timeless craftsmanship, and unafraid to stand out.
“We wanted every look to feel dreamy yet empowering,” Haydee shared.
With its entrance into luxury ready-to-wear, Studio Haydee Garcia is no longer simply designing gowns for milestones. It is shaping an entire fashion universe — one rooted in elegance, emotion, and modern romance.
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