By Joy Agoylo
Let me paint you a picture: It’s the mid-2000s and flip-flops were all the rage. Be it a cute floral maxi-dress or a pair of capri pants paired with a sleek top, a laidback ensemble back then was made complete by casual yet stylish flip-flops!
And Ipanema definitely elevated the flip-flop trend with its chic designs!
Now, we’re having some major fashion flashback as Brazilian footwear brand Ipanema makes a comeback in the Philippines!
Cue the Sunshine: Ipanema in the PH
Born from Brazil’s carnival of color, Ipanema brings its signature groove back to local shores. Inspired by the vibrant energy of Rio de Janeiro’s iconic beach culture, the brand celebrates joyful self-expression, effortless style, and a love for living colorfully – something Filipinos know by heart.
Bringing a burst of sunshine to the relaunch in the local market is a new collection of flip-flops, sandals, and slides designed for sunny days, spontaneous getaways, and everyday moments in between.
Fun and Cutesy
For those drawn to fun and whimsy, there are playful designs featuring prints of the famous Hello Kitty and Friends, as well as prints of dogs and cats—sparking nostalgia and joy.
These pairs add an instant pop of cheer to casual looks for laid-back weekends, beach strolls, or simply embracing one’s playful side.
Shop the Hello Kitty designs here.
Statement Details
Elevating everyday wear, Ipanema’s embellished designs include metallic accents, crystal touches, sculptural appliqués, and romantic details that add dimension without compromising comfort.
We so love this heart-shaped metallic detail on this pair right here:
This selection is made for laid-back afternoons to easy evenings.
Shimmering Splendid
For a little sparkle, Ipanema offers pairs that shine in fresh, wearable ways.
Glitter finishes and metallic elements add shimmer without overpowering one’s look for breezy days to effortlessnights.
Shop Ipanema at SM Department Stores in Megamall, San Lazaro, North EDSA, Mall of Asia, Manila, Sta. Mesa, Grand Central, Pampanga, Bacoor, Dasmariñas, Clark, Sta. Rosa, La Union, Cabanatuan, Baguio, Cebu, Seaside, Iloilo, Bacolod, Cagayan de Oro, Lanang, and Davao, as well as in The Playground Stores in Shangri-La Plaza and Robinsons Magnolia. For updates, new releases, and style inspiration, stay connected through Facebook, Instagram, and TikTok, or visit www.ipanema.ph to explore the full collection.
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Janeena Chan is on the cover of STYLISH Magazine right now. The multihyphenate media star, in-demand host, singer, actress, Sparkle artist, and our very own Stylish correspondent shares her journey as a modern Filipina-Chinese woman navigating her career in entertainment and lifestyle while embracing her heritage.
Read the Stylish Magazine January-February 2026 cover story here.
Our #StylishPodcast episode featuring our September-October cover girl Jasmine Curtis-Smith is out. Watch it on Facebook and YouTube.
Stylish Magazine is “your source of self-love, style & inspiration” first introduced in June 2020. Our television series format, Stylish TV, once ranked one of the Top 50 Most Watched Multicultural Shows in the USA, can be streamed on iWantTFC and be watched on TFC (The Filipino Channel) in more than 50 countries. Watch it online here.
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