By Joy Agoylo
Swarovski and Ariana Grande reunite for a second creative collaboration, and this time, they step fully into fantasy. The launch of the new capsule collection was fittingly celebrated at SM Mall of Asia, where Swarovski unveiled the dazzling new line at its newly opened boutique, bringing Ariana’s whimsical, wonder-filled world to life in radiant fashion.
Co-created by Ariana and Swarovski Global Creative Director Giovanna Engelbert, the new Swarovski x Ariana Grande Capsule Collection is a radiant ode to nature, transformation, and self-expression. If their first collaboration leaned timeless and classic, this latest chapter feels more whimsical, immersing itself in a dreamy, magical universe that reflects Ariana’s signature spirit.
Set in the imagined world of Ariana’s Garden, the campaign unfolds like a modern fairytale. Captured by longtime collaborators Mert Alas and Marcus Piggott, the visuals are bold, joyful, and filled with poetic wonder, showing Ariana at her most luminous, embodying the fantasy that inspired the collection.
Across 29 pieces, Swarovski’s signature savoir-faire meets Ariana’s ethereal aesthetic. Dragonflies, flowers, and butterflies emerge in both literal and abstract forms, embellished with rainbow-hued stones, delicate crystal pearls, and mixed-metal settings that catch light from every angle. The result is jewelry that feels playful yet refined, pieces designed to enchant, while still feeling effortlessly wearable.
“This capsule is a world Ariana and I created together,” Engelbert shares. “The fantasy-garden imagery and the inspiration of the Aurora Borealis, with its shifting light and iridescent colors, are translated into the jewelry through crystal play, delicate pearls, and refined craftsmanship. It’s about emotion, transformation, and magic.”
Photos from Stores Specialists, Inc.
For Ariana, the collaboration is rooted in wonder and in celebrating beauty that already surrounds us. “This capsule is inspired by nature and the magic that exists everywhere around us on this extraordinary planet,” she says. “We wanted to design a collection that brings a bit more color, wonder, and playfulness into our everyday lives, as well as reminds us to appreciate the beauty that constantly surrounds us.”
With their second collaboration, Swarovski and Ariana Grande deliver more than jewelry, they create a sparkling fantasy world where craftsmanship meets imagination, and where glamour feels touched by magic.
In the Philippines, Swarovski continues to expand its retail presence, making its signature crystal craftsmanship more accessible to local fashion enthusiasts. The brand is available at Rustan’s Alabang, Rustan’s Makati, Rustan’s Shangri-La, and Rustan’s Ayala Cebu, as well as through boutiques operated by Stores Specialists, Inc. located in Alabang Town Center, Central Square, Glorietta, Newport Mall, TriNoma, Power Plant Mall, Robinsons Place Manila, and SM Mall of Asia.
For more information, visit ssilife.com.ph or follow @ssilifeph and @rustansph on Instagram.
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