By Joy Agoylo
Summer arrived in Bangkok dressed in Tory Burch blue.
To celebrate the opening of its new flagship at ICONSIAM, the American luxury label hosted Splash Club, an intimate evening at Nómada Bangkok that transformed the city into a nostalgic East Coast pool party. The occasion also marked a milestone for the brand, with the boutique becoming Southeast Asia’s first Rodeo concept flagship store.
Inspired by Tory Burch’s latest Splash collection, the venue traded the usual cocktail-party formula for something far more playful.
Waves of vibrant blue framed the space from entrance to poolside, where translucent jelly-inspired seating, striped life preservers, and vintage swimmer graphics set the tone for the night. It felt less like an event and more like stepping into a postcard from a sun-soaked summer holiday.
Guests embraced the carefree mood with Splash-themed cocktails, popsicles, and sweets while local DJ KADE kept the energy high throughout the evening. A fan-painting station invited attendees to personalize white fans stamped with Tory Burch’s signature Double T medallion, while bright blue ping pong tables encouraged a little friendly competition.
Before leaving, guests took home Polaroids in custom frames, a fitting keepsake from a night built around the joy of summer.
Brand ambassador Song Yuqi led the guest list in a shimmering sequined dress, styled with the Charlie Embossed Snake Small Shoulder Bag. The look struck a confident balance between glamour and ease, reflecting the playful sophistication of the Splash collection.
Friends of the brand Lorena Lalina and Keng Harit also embraced the evening’s relaxed mood. Lalina paired a textured knit ensemble with a mellow jelly bag, while Harit opted for the sleek black Charlie Shoulder Bag, proving the collection’s versatility across different styles.
With its first Rodeo concept flagship now open in Southeast Asia, Tory Burch marked the occasion with a celebration that felt true to its identity. Equal parts polished and playful, Splash Club captured the carefree charm of the season, bringing a slice of East Coast summer to the heart of Bangkok.
All photos courtesy of Tory Burch
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