Filipino beauty (F-beauty) continues to grow as the days go by, proving that our POV with makeup and skincare can easily dominate the international market.
There is no lack of imagination nor innovation when it comes to the launches of late, as we see how more Filipino brands are expanding their range. They are keeping up with the global trends but still adjusting them to cater to our specific needs and preferences as a unique beauty market.
Cùco (Curated Colors) is a local brand known for fun chemical-free nail polishes that can last for 10 days with no chip.
Cùco now delves further into the beauty industry with its first foray into makeup.
Pillow Soft nourishing lip mask and Pure Bliss melting lip balm are their pioneer cosmetics products that promise nourishment and cruelty-free colors at an affordable price.
The Pillow Soft nourishing lip mask is made with shea and castor oil, perfect for a soft, plump lips.
I use Pillow Soft in three ways. First is a prep for my lips before lipstick. I put it on after my face primer and let it sit on the lips as I do the rest of my makeup. Second is a quick hydration source for lips during busy days or when traveling. Third is true to its primary purpose as a lip mask. I apply it to my lips after I brush my teeth at night so the moisture gets absorbed while I sleep.
Meanwhile, Pure Bliss is a nourishing lip-melting balm made with eight plant extracts. It features the newest lip product innovation with a formula that marries lip oil and a lip balm. The packaging is a click pen that dispenses exactly the right amount with just one click.
My favorite color from the collection is “Euphoric Plum,” a deep wine shade that suits my morena skin. Pure Bliss is also available in “Serene Sienna,” “Barely Nude,” Blissful Berry,” and “Radiant Rose.” Each of them provides great options across different skintones for that just-bitten color. It also works well over your favorite lip liner for that ultra-glossy but pigmented lip makeup.
Pillow Soft comes in two variants: Wishful Berry and Dreamy Vanilla. It’s PHP399 each for a 15-gram pot. Pure Bliss is available at PHP349 each for a two-gram pen. Cùco is available on Lazada, Shopee, and TikTok Shop.
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