This Is How ‘Issy Gelée’ Changed How I Feel About Lip Tints

By Marane A. Plaza

I am the first to admit that I am not a fan of tint products because the stain sticks for too long or too much on the lips more than I want to, that I’d very much prefer a good ‘ol matte lipstick or a cute gloss. But Issy Gelée has changed my perception about lip tints *stat* with its easy on the lips feeling, and nice velvety shine finish. There is definitely something different in the formulation of this new tint offering that’s never been done before.

Founded in 2019, Filipino-owned Issy Cosmetics has become noted for its savvy, fresh and bold campaign imaging, plus its brand messaging about celebrating one’s unique identity and self-expression through makeup. The skincare and cosmetics are, of course, more note-worthy with the wide range and distinct product features.

Issy Gelée is another testament to the brand’s obvious commitment to launching something cool and needed. The moisturizing properties are evident in the formula, because the stain does not look patchy nor dry on the lips, which you can almost always expect from a lip tint. Gelée also feels ultra-lightweight and looks subtle compared to typical tints. What takes it to another level is that the usual shade of lip tints cannot be expected in this series, because well, the colors are too good as they’re more on the nude side.

Issy Gelée comes in ten (10) shades: NSFW (neutral rosy beige), Drip (muted brown latte), Kink (milky nude rose), Coquette (soft peachy pink, Club (cool berry mauve), Petty (bold pink magenta), Hotline (warm peachy nude), Hype (warm rosy brown), and Baddie (deep grungy brown), and Bunny (cool baby pink).

So here is what truly sets the formula apart: Fructooligosaccharides and Undaria Pinnatifida (Algae) Extract.

These two gamechanging ingredients are why the pigments look lovely and smooth on the lips, and the stain feels nourished and hydrated.

The Fructooligosaccharides have prebiotic properties that help develop a healthy skin microbiome, while the Algae Extract has soothing and hydrating qualities that ultimately benefit skin from the inside out. Issy Gelée is very much makeup meets skincare as trendy in the beauty industry today, so it is not just about the outward aesthetics, but about skin health benefits, too!

“The Gelée Lip Tint celebrates the versatility of a lip tint. It works on its own in so many different ways and also works well with other makeup products,” Joel Andrade, co-founder and creative director for Issy, shared in a statement.

“And in true Issy fashion, our take on lip tint goes beyond the usual cute and sweet messaging. The Gelée Lip Tint is lip tint like you have never seen before. Also, we know that lip tints are often the entry level when it comes to makeup for a lot of people, which is why we are excited to welcome a lot of new members to the Issy family.”

Gelée Lip Tint retails at 349php and is available at Look At Me website here, as well as on Shopee, Lazada and TikTok.

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