BGC, Philippines — American furniture company Ethan Allen gathered the metro’s elite in the Philippines in BGC, Taguig City during the introduction of its newest collection: Transcendence Collection.
Filipina supermodel Apples Aberin, interior designer celebrity sisters Ivy & Cynthia Almario and design celebrity Happy Ongpauco graced the event — along with Stephen Diypico Sy, founder and president of Focus Global Inc., distributor of Ethan Allen Philippines, & Loli Sy, Executive Vice President of Focus Global Inc.
Ethan Allen is a brand known for blending timeless charm with modern style, highlighted their commitment to personalized service and innovative design during a memorable relaunch event. Exclusive to this event, Ethan Allen turned the BGC showroom into a unique speakeasy lounge concept, where guests enjoyed an evening of drinks, music and design.
Ethan Allen’s centerpiece for the evening was The Transcendence Collection, featuring beautifully crafted pieces with sleek transitional shapes, new wood finishes, and unique fabric textures. One standout piece was the Ethan Allen Nathalie sofa, drawing inspiration from the Art Deco-era. The Natalie sofa features a glamorous barrel-back design and offers stain-resistant fabric choices for everyday livable luxury in your home. The collection also introduced updated styles and finishes for console tables. Carson, an elegant addition to entryways which also doubles as a slim desk option, is a true work of art. Another interesting piece is Grafton, with its simplified demilune shape and hand-applied olive ash burl veneers, featuring an exquisite Italian Carrara marble tabletop.
Clients explored the showroom, immersing themselves in the new Transcendence collection and the array of furniture customization possibilities within the newly constructed Inspiration Studio. This dedicated area showcased Ethan Allen’s extensive fabric collection and customizable pieces, offering guests a view of the multiple options available for personalizing their furniture. Knowledgeable Design Specialists were readily available to guide clients, enabling them to effortlessly combine and match pieces that aligned with their unique tastes and preferences.
“Ethan Allen takes pride in understanding and embracing the unique tastes of each client. Our designs not only withstand the test of time but also seamlessly blend with modern style, setting new standards of sophistication and elegance,” said Stephen Sy, President of Focus Global Inc., the local distributor of Ethan Allen in the Philippines.
Unbeknownst to the guests, the diversity of Ethan Allen’s styles and designs became even more apparent when they were guided to a concealed room displaying the furniture in a unique presentation. “Tonight, you’ve had the chance to explore our furniture setups, where our pieces shine in their intended settings for your home. But now, you’re seeing them in a different context – as key pieces in our Ethan Allen music lounge,” mentioned Ms. Loli Sy, Executive Vice President of Focus Global Inc, as she welcomed the guests to the speakeasy music lounge arranged for the Ethan Allen launch event.
With this renewed approach, Ethan Allen continues to innovate traditional craftsmanship with pieces that cherish the past while boldly stepping into the future. For more information on Ethan Allen, visit ethanallen.com.ph
For an impressive 91 years, Ethan Allen has steadfastly championed style and craftsmanship, evident in every frame and detail of its handcrafted furniture pieces. Drawing inspiration from exceptional designs worldwide, each creation embodies enduring value, bearing witness to an exceptional nine decades of history. Notably, Ethan Allen is also a pioneer in environmentally sustainable manufacturing and operations, demonstrating its commitment to local communities by producing 75% of its products in North America. Those not crafted in North America are meticulously created by skilled artisans from around the globe.
In 1996, Ethan Allen made its entrance into the Philippines through Focus Global Inc., establishing itself as a prominent presence in the luxury furniture market in the country. Since then, our dedication to transforming dream homes into tangible realities has remained unwavering.
Ethan Allen Design Centers is located at Bonifacio Global City at Twenty-Four Seven McKinley Building, Bonifacio Global City, Taguig, Philippines. For updates, you may follow Ethan Allen at facebook.com/ethanallenphilippines and @ethanallenph.
